Job Description

# Marketing Executive

We are looking for a proactive and results-driven Marketing Executive to support the execution of marketing campaigns, enhance brand visibility, and drive lead generation. This role requires a strong foundation in digital marketing and a keen interest in data-driven decision-making. The ideal candidate has hands-on experience with performance marketing, SEO, content creation, and CRM tools, and is eager to grow within a dynamic and fast-paced team environment.

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Key Responsibilities:

1. Campaign Execution

- Assist in executing digital marketing campaigns across Google, LinkedIn, email, and social media platforms.

- Monitor campaign performance and contribute to regular performance reports.

2. Lead Generation & Nurturing

- Support the implementation of lead generation strategies.

- Maintain CRM data integrity and assist in nurturing campaigns to improve conversion rates.

3. SEO & Content Marketing

- Conduct keyword research and support SEO optimization initiatives.

- Collaborate with content creators to develop blog posts, landing pages, and social content aligned with SEO best practices.

4. Website & Analytics Support

- Assist with website updates, audits, and improvements in collaboration with developers and designers.

- Monitor web traffic using tools like Google Analytics and contribute insights for improvement.

5. Social Media Management

- Schedule and publish social media content across platforms.

- Engage with followers and monitor social media performance metrics.

6. Email Campaigns

- Build and execute email campaigns in line with marketing goals.

- Track performance metrics such as open rates, CTRs, and conversion rates.

7. Event & Promotion Support

- Help plan and execute promotional events, webinars, and online campaigns.

- Coordinate logistics and assist with promotional material development.

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Qualifications:

- Education:

- Bachelor's degree in Marketing, Communications, or a related field.

- Experience:

- 1-3 years of relevant marketing experience, preferably in a B2B or tech environment.

- Technical Skills:

- Familiarity with tools like Google Ads, LinkedIn Ads, SEO tools, email marketing platforms, and CRMs.

- Soft Skills:

- Strong attention to detail, creativity, and time management.

- Good communication and teamwork abilities.

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What We Offer:

- Opportunity to take ownership of the marketing activities to drive the growth

- Skill-building across a diverse range of marketing channels.

- Competitive compensation and growth opportunities.

- Hybrid work options and a collaborative environment.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person