Job Description

Key Responsibilities:

Marketing & Branding:

Plan, design, and execute marketing campaigns (online & offline) to create awareness about hospital services. Manage social media presence, digital marketing, and hospital website updates. Develop brochures, posters, newsletters, and other promotional materials.

Community & Corporate Outreach:

Organize mental health awareness programs, workshops, and CSR activities in schools, colleges, and corporate organizations. Establish referral networks with clinics, general physicians, psychologists, and other healthcare professionals. Conduct tie-ups with corporates, insurance companies, and wellness centers.

Patient Engagement & Relationship Building:

Coordinate health talks, patient support groups, and events to build community trust. Collect and analyze patient feedback to improve hospital reputation. Strengthen relationships with patients and their families through effective communication.

Business Development:

Identify new business opportunities, partnerships, and collaborations. Support hospital management in achieving OPD/IPD revenue targets. Monitor competitors' activities and suggest innovative strategies.

Reporting & Analysis:

Maintain database of referral doctors, corporate clients, and community partners. Track marketing ROI and prepare monthly reports for management. Work closely with clinical and operations teams to align marketing with hospital goals.

Required Skills & Qualifications:

Bachelor's or Master's degree in Marketing, Healthcare Management, or related field. 2-5 years of experience in healthcare/hospital marketing (mental health experience preferred). Strong communication, presentation, and networking skills. Knowledge of digital marketing tools and social media campaigns. Ability to work independently as well as in a team. Empathy and understanding of mental health sensitivity while promoting services.

Work Conditions:

Full-time role with field visits to doctors, corporates, and institutions. Flexible to work on weekends for events/outreach programs when required.
Job Type: Full-time

Pay: ₹15,000.00 - ₹35,752.61 per month

Benefits:

Provident Fund
Language:

English (Preferred)
Work Location: In person