Job Description

Responsibilities:

1. Product Promotion and Brand Management:

Develop and implement

marketing strategies to promote various dairy products and manage the

overall brand image of the company. This includes creating compelling

messaging and positioning for different products to attract target consumers.

2. Market Research and Consumer Insights

: Conduct market research to

understand consumer preferences, behaviour, and trends related to dairy

products. Analyse data to identify opportunities for product development and

marketing strategies.

3. Product Launches and Campaigns:

Plan and execute product launches and

marketing campaigns to introduce new dairy products or promote existing

ones. Develop creative marketing materials and coordinate marketing efforts

across various channels.

4. Retail and Trade Marketing

: Collaborate with retailers and distributors to

develop and implement trade-marketing strategies, including in-store

promotions, point-of-sale materials, and trade incentives to boost product

sales.

5. Public Relations and Media Relations:

Manage public relations efforts to build

a positive brand image and handle media interactions to communicate key

messages and respond to inquiries or crises effectively.

6. Sponsorships and Partnerships

: Explore and manage potential partnerships

and sponsorships to increase brand visibility and reach a broader audience.

7. Marketing Analytics and Performance Tracking

: Utilize data analytics to

measure the effectiveness of marketing campaigns and adjust strategies as

needed to optimize performance.

8. Customer Relationship Management (CRM):

Implement and manage CRM

systems to capture and analyse customer data, enabling personalized

marketing strategies and building customer loyalty.

9. Budget Management:

Develop and manage marketing budgets to ensure that

marketing initiatives are executed within the allocated resources.

Skills Required

1. Should know the languages Kannada/English

2. Market awareness

3. Knowledge of FMCG or Dairy sales

4. Advertising and promotional abilities

5. Good communication skills

Requirements:

1. Driving ( Two wheeler with license must)

2. Formal Attire

Location:

Bangalore

Job Types: Full-time, Permanent, Fresher

Pay: ?20,000.00 - ?25,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Day shift Fixed shift
Language:

English (Preferred)
Work Location: In person

Application Deadline: 29/07/2025
Expected Start Date: 04/08/2025