Job Description

About Us

About Nexilis

Nexilis is a fast-growing technology company specializing in

AI-powered video analytics solutions

for sectors such as

Smart Cities, Intelligent Traffic Management (ANPR, speed and signal enforcement)

, and

industrial automation

. Our advanced video intelligence platforms combine edge AI, real-time processing, and scalable deployment capabilities to deliver meaningful insights that enhance safety, efficiency, and decision-making across industries.

Job Title: Marketing Executive

Job Summary

We are seeking a results-driven and process-oriented

Marketing Executive

with 2-4 years of experience in

B2B lead generation, CRM management, and sales pipeline development

. The ideal candidate will play a key role in building and nurturing a strong lead funnel for our

AI-based video analytics products and solutions

(ANPR, intelligent traffic systems, industrial video intelligence, etc.). You will work closely with sales, digital, and content teams to attract, qualify, and track high-quality leads across multiple channels.

Key Responsibilities

Lead Generation & Prospecting

Identify and qualify potential B2B clients through market research, LinkedIn, events, email campaigns, and inbound sources Build and maintain a database of target accounts across industries such as Smart Cities, Manufacturing, Traffic Enforcement, Logistics, and Retail

CRM & Pipeline Management

Manage, update, and maintain lead information and sales activities in the CRM system (e.g., HubSpot, Zoho, Salesforce) Create and optimize workflows for lead tracking, follow-ups, and nurturing Monitor the lead funnel and provide weekly reports on MQLs, SQLs, conversions, and pipeline health

Campaign Support & Coordination

Collaborate with the digital marketing team on targeted campaigns to drive engagement and lead capture Assist in the creation of email templates, landing pages, and outreach sequences Coordinate with sales and product teams to ensure qualified leads are followed up on promptly

Analytics & Reporting

Generate dashboards and campaign performance reports to measure ROI and recommend improvements Track KPIs such as lead-to-demo ratio, cost per lead, and channel performance

Required Skills & Qualifications

2-4 years of experience in

B2B marketing

, demand generation, or CRM operations Hands-on experience with CRM tools like

HubSpot, Zoho, Salesforce

, or equivalent Strong analytical and communication skills Familiarity with digital marketing channels (LinkedIn, email automation, lead magnets, paid ads) Ability to work cross-functionally with sales, product, and digital teams Experience in technology, SaaS, or AI/analytics domain is a

strong plus

Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have

Exposure to video analytics, surveillance, or edge AI tech Working knowledge of tools like Google Analytics, LinkedIn Sales Navigator, or outreach automation platforms
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?400,000.00 per year

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Experience:

CRM tools like HubSpot, Zoho, Salesforce: 2 years (Preferred) Exp in SaaS, or AI/analytics domain is a strong plus: 2 years (Preferred) B2B marketing, demand generation, or CRM operations: 2 years (Required)
Work Location: In person