Job Description

You Should Have:

2-3 years of experience in campaign ideation, creative marketing, brand strategy, orevent marketing. Strong storytelling ability with a keen sense of aesthetics and messaging. Experience working in advertising, experiential, or integrated marketing agencies is aplus. Ability to simplify complex business messages into memorable, creative ideas. Hands-on with tools like PowerPoint, Canva, Miro, Trello, or other planningplatforms. Bonus: experience in scripting, activation ideation, or visual storyboarding.

Traits We Love:

Out-of-the-box thinker, yet grounded in reality Passionate about brands and consumer psychologyo Deadline-driven and detail-oriented Confident presenter and collaborative team player

Perks

Food Provided

Internet Reimbursement

Mobile Allowance

Performance Bonus

Day Shift Only

Role Overview:

As a Marketing Concept & Campaign Specialist, you'll be at the heart of ideating andshaping integrated marketing campaigns. You'll work across teams to translate businessgoals into powerful creative concepts and detailed campaigns that speak to the targetaudience across platforms.

Key Responsibilities:

Concept Development

Generate original campaign ideas, themes, and marketing hooks based on brandstrategy, market research, and trends. Brainstorm with creative and account teams to build engaging BTL and digitalcampaigns.

Campaign Planning & Strategy

Design 360 campaign structures (online + offline), including message flow,activation ideas, Digital media mix, and consumer journeys. Prepare campaign pitch decks and present them to internal teams or clients.

Execution Collaboration

Work with content, design, production, and media teams to bring concepts tolife through impactful communication assets. Ensure brand consistency and storytelling throughout all touchpoints.

Research & Insights

Study competitor campaigns, consumer behaviour, and industry trends to createrelevant and future-forward campaigns. Use feedback, performance metrics, and analytics to refine future campaignideation.
Job Types: Full-time, Permanent

Pay: ₹10,483.12 - ₹30,000.00 per month

Work Location: In person