We are seeking a results-driven and strategic Marketing and Digital Strategist to lead our marketing initiatives and drive growth in the B2B IT services domain. The ideal candidate will have a strong background in digital marketing, demand generation, content strategy, and branding--specifically within the IT services or SaaS sectors.
Key Responsibilities:
Develop and implement integrated B2B marketing strategies aligned with business goals.
Manage digital campaigns across SEO, SEM, email, LinkedIn, and other channels to generate high-quality leads.
Create and oversee content marketing strategies including blogs, whitepapers, newsletters, case studies, infographics, and social posts.
Optimize website and landing pages for lead conversion and SEO performance.
Analyze campaign metrics, website traffic, and lead funnel performance to refine strategies.
Work closely with the sales team to support ABM (Account-Based Marketing) and nurture campaigns.
Oversee brand messaging and ensure consistency across all touchpoints.
Conduct competitor analysis, market research, and client insights to guide strategic decisions.
Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for effective lead nurturing and CRM integration.
Coordinate with internal teams and vendors for content, design, and tech support.
Skills & Requirements :
Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
Must have 02 to 04 years of experience in B2B marketing, preferably in IT services or SaaS industries.
Proven expertise in developing and executing digital marketing strategies.
Strong knowledge of SEO, PPC, social media advertising, and analytics tools (Google Analytics, SEMrush, etc.).
Excellent content writing and storytelling skills tailored to B2B tech audiences.
Experience working with CRM and marketing automation platforms.
Ability to think strategically and execute hands-on.
Strong analytical mindset and data-driven decision-making skills.
Excellent communication, presentation, and project management skills.
Job Type: Full-time
Schedule:
Day shift
Work Location: In person
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