Job Description

Senior Executive - Performance Marketing.docx
Role: Senior Executive - Performance Marketing & SEO Company: Benepik Location: Sohna Road, Gurgaon About Company:
Responsibilities:
Manage multi-channel performance marketing campaigns including Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube with a focus on lead generation for our B2B products.
Manage end-to-end search engine marketing (SEM) and search engine optimization (SEO) strategy to drive traffic and lead generation.
Optimize ad copy, landing pages, and website content for quality score and SEO rankings and end-to-end ownership of campaign setup, execution, optimization, and reporting.
Track SEO KPIs such as organic traffic, bounce rate, page speed, backlinks, and domain authority Use tools like Google Analytics, SEMrush, Google Tag Manager to track campaign performance
and nurture leads. Optimize paid media strategies across platforms such as Google Ads and LinkedIn Ads, ensuring
high ROI. Design and execute WhatsApp and email marketing campaigns for lead nurturing and
engagement. Conduct A/B testing across ad creatives, messaging, landing pages, and email workflows. Build and maintain dashboards to track KPIs such as CPL (Cost per Lead), MQLs (Marketing
Qualified Leads), ROAS, conversion rates, etc.
Perform regular keyword research and link-building initiatives and provide weekly/monthly dashboards with actionable insights.
Collaborate with content, design, and product teams to optimize landing pages and messaging. Work closely with sales team to ensure campaign lead quality and funnel conversion. Explore new channels (e.g., influencer marketing, affiliate, native ads) for growth. Monitor market trends, competitor strategies, and industry benchmarks to guide optimization. Manage performance marketing budgets, allocate spend effectively and forecast monthly
performance. Requirements:
3 -5 years of performance marketing or growth marketing experience, ideally in B2B/SAAS Industry
Hands on with platforms like Google Ads, LinkedIn Campaign Manager, etc. Excellent communication and stakeholder management skills. Positive and highly motivated Can do attitude Must be tech savvy
Compensation & Benefits
Industry best salary and benefits ESOP scheme (Employee Stock Options Plan) Health and Medical Insurance for self and family