Job Description

A Public Relations Officer (PRO) in a hospital acts as a crucial link between the healthcare facility and the public, managing communication, public image, and community engagement. Their responsibilities include handling media relations, addressing patient concerns, organizing events, and promoting the hospital's services. Essentially, a PRO ensures a positive and transparent relationship between the hospital and its various stakeholders. Key Responsibilities of a Hospital PRO:

Media Relations:

Managing press releases, responding to media inquiries, and arranging interviews with hospital staff.

Public Communication:

Creating and distributing information about hospital services, events, and achievements to the public through various channels, including social media, newsletters, and the hospital website.

Patient Relations:

Addressing patient concerns, complaints, and feedback, acting as a liaison between patients and hospital management.

Community Engagement:

Organizing and coordinating outreach programs, health camps, and other community events to promote health awareness and strengthen the hospital's connection with the local community.

Promoting the Hospital:

Highlighting the hospital's strengths, specialties, and achievements to enhance its reputation and attract patients.

Crisis Management:

Handling negative publicity or sensitive situations related to the hospital, ensuring a calm and professional response.

Event Management:

Organizing and coordinating hospital events, such as health fairs, seminars, and promotional activities.

Internal Communication:

Ensuring effective communication within the hospital, keeping staff informed about important developments and initiatives.

Monitoring Public Opinion:

Keeping track of media coverage, social media discussions, and patient feedback to gauge public perception of the hospital.
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Cell phone reimbursement
Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person