Job Description

About the Role:

We are looking for a

results-driven and creative Marketing Executive

to lead and execute our digital marketing campaigns end-to-end. The ideal candidate will have

deep hands-on experience with Meta Ads, Google Ads, Instagram, and other digital platforms

, with a strong ability to plan, run, optimize, and analyze campaigns for performance. You'll play a key role in driving

brand awareness, lead generation, and measurable business growth

through data-backed marketing strategies.

Key Responsibilities:

Plan, execute, and optimize

digital marketing campaigns across

Meta (Facebook & Instagram), Google Ads, and Email

, ensuring maximum ROI and performance.

Monitor, measure, and analyze campaign metrics

such as CTR, CPC, CPA, conversion rates, and ROAS to inform data-driven decisions. Manage and grow the company's presence on

social media platforms

, ensuring consistent branding and engagement.

Develop creative content and ad copies

tailored for different audiences and campaign goals. Collaborate with designers

and vendors

to develop marketing assets and promotional materials. Conduct

market and competitor research

to identify trends, audience insights, and opportunities for growth. Prepare detailed

performance and analytics reports

, providing insights and recommendations for continuous improvement. Support

email marketing, website updates, product launches, and event promotions

as needed. Ensure

brand consistency

across all channels and marketing communications.

Required Skills & Qualifications:

Bachelor's degree in

Marketing, Business Administration, or a related field

.

2-4 years of proven experience

in running and optimizing

Meta, Google Ads and Email campaigns

(TikTok Ads experience is a plus). Strong understanding of

digital marketing analytics and KPIs

(Google Analytics, Meta Insights, Ads Manager, TikTok Ads Manager, etc.). Demonstrated ability to

analyze data, draw insights, and make campaign optimizations

to improve ROI. Experience with

SEO, content marketing, and email marketing

campaigns. Working knowledge of

CRM and marketing automation tools

(HubSpot, Zoho, Salesforce, Mailchimp, etc.). Basic knowledge of

design tools

(Canva, Photoshop, Illustrator) and ability to brief creative teams effectively. Excellent

communication, analytical, and project management skills

. Creative mindset, attention to detail, and the ability to

multitask in a fast-paced environment

.

Preferred Skills (Good to Have):

Experience in SEO/SEM, Meta, Google Ads, or paid social campaigns. Knowledge of CRM tools (Zoho, HubSpot, etc.). Basic video editing or content creation skills.

Key Competencies:

Strategic thinking Creativity and innovation Analytical mindset Team collaboration Time management Adaptability

Compensation:

Salary Range:

?20,000 - ?50,000 per month (based on experience and skills). Additional performance-based incentives.

Why Join Us:

Work closely with a passionate team. Opportunity to work on diverse marketing projects. Exposure to strategic brand building and digital marketing campaigns. Collaborative and growth-oriented work environment. Fast-paced, learning-focused work culture.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

Paid sick time Paid time off
Work Location: In person