Job Description

Key Responsibilities:

Identify and develop new referral sources such as doctors, clinics, and corporate companies. Maintain strong relationships with existing referral partners and ensure regular visits. Liaise with general practitioners, specialists, and healthcare providers to promote hospital/scan services. Coordinate with corporate clients and TPAs (Third-Party Administrators) for health checkups, tie-ups, and medical camps. Plan and execute marketing campaigns, community outreach programs, and medical camps. Coordinate and participate in health awareness programs, exhibitions, and public events. Create and distribute marketing materials (brochures, leaflets, digital content). Manage digital marketing efforts in coordination with the digital team (social media, SEO, online ads). Conduct regular market visits to analyze competitors' activities, pricing, and new service launches. Collect feedback from patients and referral partners to improve service delivery and satisfaction. Prepare periodic reports on marketing activities, leads, and conversion rates. Collaborate with doctors, front office, and operations teams to ensure smooth execution of marketing initiatives. Provide regular updates to management on marketing performance and business development targets. Assist in branding, signage, and promotional activities within the hospital or scan center premises.

Key Skills & Competencies:

Excellent communication and interpersonal skills Strong networking and relationship-building ability Target-oriented with good negotiation and presentation skills Knowledge of healthcare marketing and local healthcare market trends Basic Computer knowledge

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred) Fresher with any degree (interested in marketing field) 1-5 years of experience in healthcare marketing, hospital/diagnostic center marketing Experience in field marketing and customer engagement preferred Must have a valid two-wheeler and driving license (for field visits)
Job Type: Full-time

Pay: ?18,000.00 - ?20,000.00 per month

Work Location: In person