Job Description

Job Title: Marketing Executive - Fintech

Job Summary

The Marketing Executive will be responsible for promoting the company's fintech products and services, driving customer acquisition, strengthening brand presence, and supporting business growth. The role requires an understanding of financial products, regulatory sensitivity, and data-driven marketing execution across digital and offline channels.

Key Responsibilities

Plan and execute marketing campaigns for fintech products such as loans, payments, credit, investments, or financial services Drive customer acquisition through digital marketing channels (social media, search, performance marketing, email, WhatsApp campaigns) Create product communication, content, and customer education materials in compliance with regulatory guidelines Coordinate with product, compliance, and sales teams to ensure accurate and approved messaging Manage lead generation campaigns and track conversions and ROI Conduct market research on customer behavior, competitor offerings, and industry trends Support onboarding campaigns, app adoption, and retention initiatives Assist in partnerships, co-branding, and referral programs Monitor campaign performance and prepare MIS and analytics reports Ensure brand consistency across all communication platforms

Skills & Competencies

Strong understanding of digital marketing and customer acquisition funnels Ability to explain financial products in simple, customer-friendly language Data-driven mindset with experience in analytics and reporting Knowledge of compliance-driven communication (RBI, SEBI, NBFC norms - basic awareness) Excellent communication and coordination skills Ability to work in a fast-paced, target-oriented environment

Qualifications

Bachelor's degree in Marketing, Business Administration, Finance, or related field 1-4 years of marketing experience (fintech, banking, NBFC, or financial services preferred) Familiarity with CRM tools, performance marketing platforms, and analytics tools

Preferred Experience (Good to Have)

Experience in fintech, NBFC, bank, or financial services company Knowledge of app marketing, fintech funnels, and onboarding journeys Experience working closely with compliance or legal teams Exposure to tools like Google Ads, Meta Ads, GA4, CRM systems
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?360,000.00 per year

Education:

Bachelor's (Preferred)
Experience:

marketing: 3 years (Preferred) total work: 3 years (Preferred)
Language:

English (Preferred)
Work Location: In person