Job Description

We're looking for a Marketing Executive who is confident

on camera

and experienced in creating short-form content for

beverage

,

premium products

, or

FMCG

brands. You'll ideate, script, shoot, and publish high-performing videos and posts that build awareness, consideration, and conversion across Instagram, YouTube Shorts, and other digital channels.

Key Responsibilities

On-camera content creation:

Appear on camera to explain products, run taste tests, how-tos, UGC-style reviews, and founder-style storytelling.

End-to-end production:

Ideation ? scripting ? shooting (phone or mirrorless) ? basic editing ? publishing ? performance tracking.

Social media calendar:

Plan weekly content (reels, stories, static), aligned with product launches, seasonality, and campaigns.

Community & influencers:

Reply to comments/DMs, manage micro-influencer collaborations, and source UGC.

Brand storytelling:

Translate product benefits (taste, health claims, ingredients, occasions) into simple, compelling hooks.

Performance marketing support:

Deliver ad-ready creatives, A/B variants, and thumbnails; coordinate with performance team on briefs.

Retail & field content:

Create point-of-sale and on-ground content (modern trade/quick commerce/store checks) as needed.

Compliance:

Ensure claims, packaging, and creatives follow brand and FSSAI guidelines.
Must-Have

Qualifications

1-3 years

in marketing/content for

beverage, premium goods, or FMCG

(agency or brand-side).

Comfortable on camera

with clear diction and presentable screen presence (Hindi/English both a plus). Proven ability to make

short-form videos

that perform (please share portfolio/reel links). Basic editing skills (CapCut, Premiere Rush, VN, or similar) and strong grasp of

hooks, retention, CTAs

. Data-aware: reads Insights/Analytics, iterates using metrics (view-through, save/share rate, CTR). Strong writing skills for captions, scripts, and ad copy.
Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?25,000.00 per month

Benefits:

Internet reimbursement Provident Fund
Work Location: In person