Job Description

Role Overview: The Marketing Executive - Corporate Partnerships (Public Sector Tie-Ups) will be responsible for driving business growth through partnerships and collaborations with government organizations, public sector undertakings (PSUs), and semi-government institutions. The role focuses on promoting the hospital's preventive eye care programs, empanelment initiatives, and healthcare tie-ups across India's public sector ecosystem.

Key Responsibilities

:

Identify and establish partnerships with PSUs, government departments, and public sector organizations for eye health programs, screenings, and empanelments.

Coordinate with hospital management to secure corporate approvals, empanelment listings, and MOUs with government bodies.

Develop and implement strategic marketing plans to enhance the hospital's visibility and service utilization among PSU employees and beneficiaries.

Plan and organize eye screening camps, wellness drives, and awareness programs within public sector units and government offices.

Prepare business proposals, presentations, and documentation required for empanelment and partnership agreements.

Build relationships with HR, Medical department,of public sector organizations to promote customized eye care packages.

Monitor partnership outcomes, analyze performance data, and provide monthly reports on partnership growth, patient footfall, and revenue contribution.

Coordinate with internal departments--clinical, operations, and marketing--for smooth execution of partnership activities.

Stay updated on government health initiatives, PSU policies, and opportunities for inclusion in employee health benefit schemes.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or Healthcare Management; MBA preferred.

2-5 years of experience in healthcare marketing,

public sector partnership management, or hospital business development.

Demonstrated track record of managing PSU tie-ups, government empanelments, or institutional marketing partnerships.

Strong understanding of healthcare marketing in the Indian public sector context.

Excellent communication, liaison, and negotiation skills.

Key Skills:

Public Sector Networking

Empanelment & Liaison

Healthcare Marketing

Strategic Business Planning

Corporate Communication

Event Coordination & Reporting

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person