Job Description

implementing marketing strategies by conducting market research, developing and executing campaigns across various channels, managing content, analyzing data, and building relationships to promote products or services. Key responsibilities include creating marketing materials, monitoring campaign performance, managing budgets, and collaborating with sales and other teams to align efforts and achieve business goals. The role requires excellent communication, organizational, and analytical skills, with proficiency in marketing software and digital platforms. Key Responsibilities

Strategy & Planning

:Develop and implement marketing strategies to meet business objectives.

Market Research

:Conduct research and analyze market trends, customer needs, and competitor activities.

Campaign Management

:Create, coordinate, and execute marketing campaigns across digital and offline channels.

Content Creation

:Write and produce marketing materials such as brochures, website content, social media posts, and press releases.

Digital Marketing

:Manage social media accounts, track web analytics, and oversee email and online advertising campaigns.

Performance Analysis

:Monitor campaign performance using key metrics and provide reports to senior management.

Budget Management

:Manage marketing budgets and ensure campaigns are cost-effective.

Relationship Building

:Maintain strong relationships with media vendors, clients, and other key stakeholders.

Collaboration

:Work with sales and other departments to ensure marketing efforts are aligned with business goals.
Required Skills & Qualifications

Proven experience as a marketing executive or in a similar role. Strong understanding of market research, data analysis, and statistics. Proficiency in MS Office and marketing software (e.g., CRM). Familiarity with social media and web analytics tools. Excellent communication, organizational, and time-management abilities. Creativity and strong commercial awareness. Ability to work collaboratively as part of a team.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Education:

Bachelor's (Required)
Experience:

Field marketing: 1 year (Required) Construction marketing: 1 year (Required)
Language:

English (Required)
Location:

Gerugambakkam, Chennai, Tamil Nadu (Preferred)
Work Location: In person