Job Description

Job Roles and Responsibilities:

As a Branding Marketing Executive in the coworking industry, you will play a key role in building and maintaining the brand identity, promoting coworking spaces, and engaging with both prospective and existing customers. Your goal will be to enhance the visibility and reputation of the coworking space, drive customer acquisition, and retain brand loyalty.

Experience: 2-4 Years.

Below are the key responsibilities:

1.

Brand Strategy Development & Execution:

*Develop and implement branding strategies that align with the company's goals and market trends.

Ensure consistent and effective brand messaging across all communication channels.

Collaborate with senior management to define and execute brand positioning, vision, and values.

2. Content Creation & Management:

Oversee and contribute to content creation for marketing materials such as blogs, newsletters, social media posts, case studies, website content, and promotional flyers.

Coordinate visual branding--including designing or overseeing the design of digital and print collateral, ensuring alignment with the brand's visual identity.
*Work closely with content writers, designers, and external agencies to ensure content is both on-brand and optimized for engagement.

3.

Social Media Marketing & Community Engagement:

Manage and grow the company's social media presence across platforms like LinkedIn, Instagram, Facebook, and Twitter.

*Create and execute social media campaigns to engage potential clients and foster community relationships within coworking spaces.

*Develop community-building initiatives to strengthen relationships with current members and attract new ones.

4. Event Planning & Management:

*Plan, promote, and execute events and workshops (both virtual and in-person) for networking, brand awareness, and lead generation.

*Collaborate with local partners and influencers to organize community-building activities that align with the coworking space's goals.

*Promote events through email marketing, social media, and on-site marketing to maximize participation.

5.

Campaign Management & Lead Generation:

*Develop and execute marketing campaigns aimed at driving new memberships, increasing brand awareness, and highlighting the unique features of the coworking space.

*Utilize digital marketing tools (Google Ads, social media ads, email marketing) to launch targeted campaigns.

*Track and measure campaign performance to ensure the return on investment (ROI) and refine strategies based on results.

6. SEO and Website Management:

*Optimize the company's website for SEO to improve organic search rankings and increase website traffic.

*Work with the web team to ensure the site's content is updated regularly and reflects the company's brand and offerings accurately.

*Monitor and manage online reviews and feedback on platforms like Google Reviews, Yelp, and social media to maintain a positive brand image.

7.

Market Research & Competitor Analysis:

*Conduct market research to identify customer needs, industry trends, and competitor activities.

*Monitor and analyze the competitive landscape, keeping track of competitors' branding strategies and campaigns.

*Use insights to inform and adjust the branding and marketing approach to stay competitive.

8. Brand Partnerships and Collaborations :

*Build relationships with key partners, influencers, and businesses to expand the brand's reach.

*Leverage local and global networks to create co-branding opportunities, strategic alliances, and mutually beneficial partnerships.

9. Customer Relationship Management (CRM) :

*Use CRM tools to manage leads, track customer journeys, and ensure efficient communication with both potential and existing customers.

*Assist in developing customer loyalty programs and initiatives to foster long-term relationships with clients.

10. Reporting and Analytics:

*Track and report on key branding metrics such as brand awareness, engagement, lead conversion, and membership growth.

*Provide regular updates to the management team on the effectiveness of marketing initiatives.

*Use data to continuously refine marketing strategies for optimal performance.

11.

Collaboration & Cross-Functional Teamwork:

*Collaborate with the sales and operations teams to ensure seamless communication of brand offerings and customer satisfaction.

*Work closely with internal stakeholders (operations, customer success, etc.) to understand member feedback and adjust marketing strategies accordingly.

Desired Skills and Qualifications:

*Bachelor's degree in Marketing, Business, Communications, or a related field.

Proven experience in branding, marketing, and digital marketing.

*Experience in the coworking industry or similar sectors (real estate, hospitality, etc.) is a plus.

Strong knowledge of social media platforms, SEO, Google Ads, and email marketing tools.

Excellent communication, writing, and presentation skills.
*Creative, innovative, and able to work in a fast-paced, dynamic environment.

*Analytical mindset with the ability to track, measure, and report on campaign effectiveness.

Job Type: Full-time

Pay: Up to ?30,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Language:

English (Preferred)
Work Location: In person