The BTL Marketing Executive is responsible for planning, executing, and monitoring below-the-line marketing activities to promote the company's products and services directly to targeted audiences. This role focuses on direct marketing, events, promotions, and in-store campaigns to drive customer engagement and sales.
Responsibilities:
Plan and implement BTL marketing campaigns such as in-store promotions, events, roadshows, sampling, and direct marketing activities.
Coordinate with sales teams and vendors to ensure successful execution of promotional activities.
Track and analyse the effectiveness of BTL campaigns and prepare reports.
Liaise with retail outlets, distributors, and other partners to maximize campaign reach.
Maintain budgets and ensure cost-effective use of resources for campaigns.
Assist in developing creative ideas and concepts for BTL activities.
Handle logistics and material procurement for promotional events.
Ensure brand guidelines and standards are followed during all BTL activities.
Stay updated with industry trends and competitor activities.
Requirements:
1 years of experience in BTL marketing, promotions, or event management or Freshers can also apply
Male Candidates preferred
Strong organizational and communication skills.
Ability to work under pressure and manage multiple projects.
Good negotiation and vendor management skills.
Energetic, proactive, and team-oriented mindset.
Willingness to travel frequently as per requirements.
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