Job Description

JOB SUMMARY

We are seeking an energetic and result-oriented Marketing BTL (Below-The-Line) specialist to drive on-ground lead generation, increase site footfall, and manage all local promotional activities for our residential projects. This role is crucial for converting local engagement into sales opportunities.

KEY RESPONSIBILITIES

BTL Campaign Execution:

Plan, coordinate, and execute all below-the-line marketing activities, including roadshows, local area promotions, mall activations, and society/apartment engagement drives near project sites.

Event Management:

Lead the planning and execution of all marketing events, such as project launches, site sales events, property exhibitions, and Channel Partner (CP) meets.

Lead Generation:

Focus BTL efforts on generating high-quality walk-ins and leads to achieve sales targets. Track and report the ROI of all deployed BTL activities.

Channel Partner (CP) Support:

Conduct promotional activities and incentive programs specifically designed for Channel Partners to maximize their motivation and sales output.

On-Site Branding:

Oversee the installation, maintenance, and quality of all on-site and off-site signage, hoardings, display units, and branding materials to ensure visibility and adherence to brand standards.

Vendor Management:

Identify, negotiate with, and manage vendors (e.g., fabrication, event planners, promoters) to ensure cost-effective and timely execution of BTL campaigns.

REQUIRED SKILLS & QUALIFICATIONS

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum 3 years of proven experience specifically in BTL marketing and event management, preferably within the

Real Estate or Construction sector

. Strong negotiation and vendor management skills. Excellent ability to manage budgets and timelines for multiple concurrent campaigns. Willingness to travel locally and work weekends for site events and activations.
Job Type: Full-time

Pay: ?25,000.00 - ?27,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person