Job Description

We are looking for a dynamic

Marketing Executive

to drive

Below-The-Line (BTL) marketing activities

for our education institute in

Bathinda

. The ideal candidate will be responsible for planning and executing

on-ground marketing campaigns, student outreach programs, and brand promotions

to generate leads and increase student enrollments.

Key Responsibilities:BTL Marketing & Promotions:

Plan and execute

BTL marketing campaigns

such as

roadshows, school/college tie-ups, canopy activities, seminars, and workshops

. Organize

education fairs, career counseling sessions, and promotional events

in target areas. Develop partnerships with

schools, coaching centers, and local organizations

to promote institute programs.

Lead Generation & Brand Awareness:

Conduct

door-to-door promotions, pamphlet distribution, and community engagement activities

. Identify high-footfall areas and execute

awareness campaigns through kiosks, banners, and flyers

. Work with the sales team to ensure

quality lead generation and conversions

.

Vendor & Agency Coordination:

Liaise with

vendors, printing agencies, and event organizers

for smooth execution of BTL activities. Ensure cost-effective execution of promotional campaigns within the allocated budget.

Market Research & Competitor Analysis:

Analyze market trends, competitor strategies, and student preferences to enhance marketing efforts. Provide insights and reports on campaign performance, footfall, and lead conversion rates.

Key Requirements:

Qualification:

Graduate/Postgraduate in

Marketing, Business Administration, or a related field

.

Experience:

1-3 years in BTL marketing, preferably in the

education sector

.

Skills:

Strong communication, networking, and event management skills.

Other:

Willing to travel locally for campaign execution and event coordination.

Perks & Benefits:

Attractive salary package + incentives based on performance Career growth opportunities in a reputed education institute Travel and event allowances
Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement
Language:

English (Preferred)
Work Location: In person