Job Description

Key Responsibilities

Campaign Management

: Plan, execute, and monitor marketing campaigns across digital (social media, web, email) and traditional channels (print, events).

Content Creation

: Develop marketing materials like prospectuses, website content, social media posts, and ad copy, ensuring brand guidelines are met.

Digital Marketing

: Manage social media presence, website updates, SEO, and analyze website performance using tools like Google Analytics.

Event Coordination

: Organize and run events like Open Days, exhibitions, and roadshows to attract prospective parents and students.

Lead Generation & Conversion

: Collaborate with admissions to generate leads and convert them into enrollments, often involving direct communication with parents.

Brand Management

: Act as a guardian of the school's brand, ensuring consistent image and messaging across all platforms.

Market Research

: Analyze trends and competitor activities to identify opportunities for growth and new initiatives.

Reporting

: Track campaign performance, manage budgets, and report on Key Performance Indicators (KPIs) to senior management.
Key Skills & Requirements

Strong communication, interpersonal, and counseling skills. Understanding of the education sector. Proficiency in digital marketing (SEO, SEM, Social Media). Data analysis and reporting skills. Creativity and excellent writing/proofreading abilities. Ability to work collaboratively with admissions, heads of departments, and designers.
Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person