The Marketing Executive will support branding, promotions, digital marketing, pre-sales activities, customer engagement, and sales support. This role requires creativity, strong communication skills, and the ability to execute marketing campaigns effectively. The position acts as a bridge between marketing efforts and sales conversions by nurturing leads and supporting sales operations.
Key Responsibilities
Market Research & Analysis
Conduct market surveys to understand customer preferences and market needs.
Analyze competitor strategies, pricing trends, and market positioning.
Prepare detailed market intelligence and competitor analysis reports.
Identify new market opportunities and potential customer segments.
Branding & Promotional Activities
Assist in planning and executing offline promotional campaigns.
Coordinate with designers and printing vendors for marketing material development.
Ensure consistency in brand messaging and visual identity across materials.
Support brand awareness initiatives in events, exhibitions, and outreach.
Digital Marketing Support
Assist with managing social media platforms and content schedules.
Create basic digital content such as posts, banners, and short videos.
Monitor digital engagement and share insights for campaign improvement.
Support website updates, online promotional content, and customer interactions.
Pre-Sales Responsibilities
Generate leads through field visits, calls, networking, and online sources.
Qualify leads and understand customer needs before passing to the sales team.
Present product/service information professionally to prospective clients.
Respond to inquiries and maintain pre-sales communication logs.
Prepare pre-sales documents including brochures, presentations, and introductory proposals.
Maintain structured lead databases with status tracking and next-step planning.
Sales Support Responsibilities
Assist the sales team in preparing quotations, basic proposals, and documents.
Coordinate meetings, demos, and discussions between prospects and sales personnel.
Help gather relevant pricing or product information for negotiation support.
Follow up with prospects post-sales meetings to maintain engagement.
Track each opportunity and support the sales team in closure activities.
Work collaboratively to achieve revenue and conversion targets.
Client Outreach & Field Engagement
Visit clients for product presentations, demonstrations, and feedback collection.
Support field marketing activities and customer engagement programs.
Participate in local networking and promotional events to build brand presence.
Event Coordination
Assist in organizing exhibitions, trade shows, campus events, and brand activations.
Ensure timely preparation and availability of marketing materials for events.
Prepare event reports and analyze effectiveness.
Reporting & Documentation
Maintain detailed records of leads, customer interactions, and campaign outcomes.
Prepare daily, weekly, and monthly marketing activity reports.
Analyze campaign performance and provide improvement recommendations.
Requirements
Strong communication, presentation, and interpersonal skills.
Creativity and ability to develop marketing content.
Proficiency in MS Office and basic digital marketing tools.
Ability to manage field assignments and travel locally.
Strong planning, execution, and coordination abilities.
Desired Skills
Experience in pre-sales, inside sales, or customer handling.
Knowledge of digital marketing analytics tools.
Experience in event management or brand-building campaigns.
Ability to influence customer decisions and support sales closures.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
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