Job Description

The Marketing Executive will be responsible for executing offline marketing initiatives to enhance the school's visibility, support student admissions, and strengthen community outreach. This role involves door-to-door marketing, conducting field activities, coordinating branding efforts, organising school events, and maintaining strong relationships with local communities and stakeholders.

Key Responsibilities1. Offline Marketing & Field Activities

Conduct door-to-door marketing in targeted residential areas to share school information and generate enquiries. Distribute flyers, brochures, and promotional materials in local communities, housing societies, and commercial areas. Set up information kiosks in marketplaces, residential clusters, and public spaces.

2. Branding & Visibility

Ensure proper branding and visibility across the school campus and surrounding areas. Coordinate installation of banners, standees, hoardings, and signages. Maintain inventory of promotional materials and ensure timely replenishment.

3. Event Promotion & Support

Promote school events such as open houses, orientations, exhibitions, parent meets, and competitions. Assist with planning and managing offline promotional campaigns related to admissions and academic activities. Coordinate logistics for events, including vendor management, branding setup, and on-ground support.

4. Community Engagement & Outreach

Build relationships with RWAs, local leaders, housing societies, and nearby institutions for engagement and collaboration. Organize and support school outreach programs, school tours, and neighborhood campaigns. Represent the school at education fairs, exhibitions, and community events.

5. Admissions Support

Generate leads through field outreach activities and share daily reports with the admissions team. Track enquiries from offline channels and ensure smooth coordination for follow-ups. Support walk-ins with school information and basic counselling.

6. Market Analysis

Conduct periodic surveys of nearby schools and competitor offerings. Collect data from field activities and share insights with management for decision-making.

Qualifications & ExperienceEducational Qualifications

Graduate in Marketing, Business Administration, or any relevant field. Post-graduation preferred but not mandatory.

Experience

1-3 years of experience in field marketing, offline promotions, or direct outreach. Experience in school admissions or education sector is an added advantage.

Skills & Competencies

Strong communication skills and confidence for field interactions. Ability to conduct door-to-door campaigns effectively. Good negotiation and networking abilities. Basic understanding of branding and promotional activities. Willingness to travel locally for field work. Energetic, proactive, and target-oriented mindset.

Personal Attributes

Pleasant personality with strong people skills. Self-motivated and disciplined in field reporting. Ability to work in a fast-paced school environment. Punctual, responsible, and team-oriented.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Provident Fund
Work Location: In person