Job Description

An Automotive Marketing Manager develops and executes strategies for brand growth, overseeing campaigns (digital/traditional), managing budgets, analyzing market/customer data, coordinating with sales/dealers, and leading product launches, focusing on customer journey, brand consistency, and driving sales via multi-channel approaches like digital, events, and CRM. Key duties involve market research, campaign execution, performance tracking, content creation, and ensuring alignment with overall business goals in the fast-paced auto sector. Key Responsibilities

Strategy & Planning:

Develop comprehensive marketing plans, set goals for market share/profitability, and manage budgets.

Campaign Management:

Design, implement, and oversee multi-channel campaigns (digital, social, email, events, print) from concept to execution.

Market & Customer Insights:

Conduct research, analyze competitor data, and use CRM/analytics to understand customer behavior and identify opportunities.

Digital Marketing:

Manage SEO, social media, PPC, and website content to boost brand awareness and generate leads.

Sales & Dealer Alignment:

Collaborate with sales teams and dealership networks to ensure consistent brand messaging and support acquisition/retention.

Content & Branding:

Oversee creation of marketing materials (brochures, press releases) and ensure brand consistency.

Product Launches:

Manage marketing activities for new vehicle launches and announcements.

Event Management:

Coordinate and attend promotional events.
Job Types: Full-time, Permanent, Fresher

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person