Job Description

We are looking for a talented and driven

Marketing Executive

with proven

B2B experience in the software industry

. The ideal candidate will be responsible for increasing brand visibility, delivering qualified leads to the Sales team, and ensuring effective communication with our existing customers.

This role offers a chance to work with an experienced technology company with over

20 years in the industry

and an opportunity to influence and shape the future of our marketing initiatives.

Key Responsibilities Marketing & Campaigns

Develop and execute

multi-channel B2B marketing campaigns

across digital and traditional platforms Support divisional marketing strategies by understanding product offerings and target markets Create and manage

marketing & sales collateral

Digital Marketing

Manage digital campaigns, lead generation, email marketing, and website content Track and report KPIs to optimize campaign performance

Content & PR

Write engaging content for websites, social media, PR releases, newsletters, and marketing campaigns Handle

PR, media communication

, and brand-building activities

Event Management

Plan and execute physical and virtual events, webinars, and product demos Coordinate with internal teams, vendors, and stakeholders for seamless event delivery

Customer Communication

Support customer-facing teams with effective communication strategies Ensure existing customers feel valued through consistent engagement and communication

Skills & Experience RequiredEssential Skills

Proven experience in

B2B multi-channel marketing campaigns

Strong digital marketing knowledge and experience with lead-generation tools Excellent communication and presentation skills Experience in content writing for web, PR, and social media Strong project management abilities with the capability to manage multiple projects under tight deadlines

Technical Skills

Proficiency in

MS Office

(Word, Excel, PowerPoint, Access) Working knowledge of

Adobe Creative Suite

(In Design, Illustrator) Familiarity with CRM and marketing automation tools (preferred)

Industry Experience

Experience working in the

IT, software, or cybersecurity sector

Personal Attributes

Highly motivated and proactive Strong attention to detail with impeccable grammar Creative thinker with strong problem-solving abilities Organized, enthusiastic, and service-oriented Comfortable working with KPI-driven targets
Job Type: Full-time

Pay: ?300,000.00 - ?1,000,000.00 per year

Benefits:

Paid sick time Paid time off Provident Fund
Experience:

Digital marketing: 2 years (Preferred)
Language:

English (Preferred)
Work Location: In person