Job Description

Roles and Responsibilities

• Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix
• Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.
• Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities
• Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.
• Monitor market share performance of brand across various markets and implement area specific plans
• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
• Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
• Business planning and analysis for assessment of revenue potential in business opportunities.
• Creation of brand positioning platforms and generation of effective communication plan
• Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.
• Media Planning and Buying, Exposure in Vendor Management
• Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute
• Product Promotions, Developing & refining a brands in-store demonstration program.
• Competitive Intelligence : Collect & recraft plans as applicable
• Deliver on Market shares, budgets & business goals

Desired Candidate Profile

• Should have handled a wide range of functions across ATL and BTL activities
• Candidates with more experience can also apply for the job

Role:Direct Marketing Salary: Not Disclosed by Recruiter Industry:FMCG Functional Area:Marketing & Communication Role Category:Marketing Employment Type:Full Time, Permanent
Key Skills
marketing management
promotionsatlbrand communicationbtlbrand positioningbrand strategybrand management
Skills highlighted with ‘‘ are preferred keyskills
Education UG:Any Graduate PG:MBA/PGDM in Marketing

Company Profile

Parag Milk Foods
Parag Milk Foods Ltd, founded in 1992, is one of India's elite private sector dairy company, with a diverse portfolio in over 15 consumer centric product categories. We pride ourselves for providing the best global source of expertise and scientific knowledge in support of the development and promotion of quality cows milk and milk products, to offer consumers nutrition, health and well-being.
We aim to identify, elaborate and disseminate best practices at all our infrastructures, a dairy farms set on global standards, a modern fully automated cheese plant with state of the art technology, a ghee plant with traditional way of making ghee like made at home and an UHT milk processing plant using the best equipment from one of the leading plant equipment manufacture.
We manufacture products of truly international quality under internationally famous brand names such as Gowardhan, Go, Topp Up & Pride of Cows. Our Its product portfolio includes ghee,fresh milk, skim milk powder, whole milk powder, paneer, an array of processed and natural cheese, cheese spreads, butter, dahi, dairy whitener and gulab jamun mix under the brand names of 'Gowardhan' and 'Go' ,all made from 100% fresh cow milk. Pride of Cows is a brand of fresh farm- to -home milk and Topp Up, a flavoured milk in many a variants.