Job Description

A Hospital Marketing Executive develops and executes strategies to promote hospital services, attract patients, and build the brand by managing campaigns (digital/print), creating content, conducting market research, handling PR, organizing health camps, building doctor relationships, and analyzing performance to meet organizational goals. They bridge patient needs with hospital offerings, focusing on brand presence, patient engagement, and community outreach. Key Responsibilities:

Strategy & Planning:

Develop marketing plans, set goals, and implement strategies for brand awareness and patient acquisition.

Campaign Management:

Oversee digital (social media, web) and traditional (print, events) campaigns.

Content Creation:

Write copy, produce videos, manage social media, and create marketing materials.

Market Research:

Analyze trends, patient feedback, and competitor activities to find opportunities.

Public Relations & Outreach:

Build relationships with referral doctors, organize health camps, workshops, and community programs.

Performance Analysis:

Monitor campaign effectiveness, analyze metrics, and report results to management.

Collaboration:

Work with doctors, administrators, and external agencies.
Key Skills & Qualifications:

Experience in marketing, preferably healthcare. Strong communication (written/verbal) and organizational skills. Ability to multitask and work in a team. Understanding of digital marketing and branding.
Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person