Marketing Executive - Complete Water Treatment Solutions
Location
Corporate Office: Ambattur Estate, Chennai, Tamil Nadu
Experience / Level
3-5 years of relevant experience in marketing (ideally in industrial / B2B, water-treatment, environmental services or related infrastructure sector).
About the Company
We are a provider of end-to-end water treatment solutions (design, installation, service, maintenance) for industrial, commercial and institutional clients. Based in Ambattur Estate, Chennai, the company serves a variety of sectors with full-cycle solutions--systems, maintenance, chemicals, filters, etc.
Key Responsibilities
Assist in the development and execution of the marketing strategy & plan for the full water-treatment solution portfolio (equipment, services, maintenance contracts).
Conduct market research: help identify key target segments (industrial, commercial, municipal), understand customer needs, competitive landscape, emerging trends.
Collaborate with sales, engineering & service teams to support value-propositions, case studies, customer success stories.
Develop marketing collateral and content: brochures, presentations, datasheets, website content, social media posts, email campaigns, trade-show material.
Manage digital marketing presence: assist with website updates, SEO/SEM tasks, social media, content marketing to generate leads and engage customers.
Support planning and execution of events, seminars, webinars, exhibitions in the water-/waste-water/industrial-infrastructure space.
Work with the sales team to support lead-generation: nurture inbound enquiries, help prepare proposals or marketing support, track campaign ROI under direction.
Monitor performance of marketing campaigns (KPIs such as leads generated, conversion rate, cost per lead, brand awareness metrics) and report to senior marketing personnel.
Assist in managing the marketing budget, vendor coordination (design agencies, printers, digital agencies) as required.
Ensure brand consistency across all communications, and help enhance the company's positioning as a solution-provider in water treatment.
Provide inputs for new product/service launches: under guidance liaise with technical team to understand features/benefits, support positioning and go-to-market activities.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business Administration, Engineering (preferably chemical/environmental) or equivalent.
3-5 years of marketing experience in a B2B / industrial environment--preferably in water-treatment, environmental, infrastructure, or related domain.
Strong written & verbal communication skills.
Digital marketing awareness: comfortable with website content, SEO/SEM basics, social media channels, analytics.
Ability to work cross-functionally: collaborate with sales, technical, product/service teams.
Analytical mindset: able to interpret marketing campaign metrics and draw actionable insights.
Proactive, self-driven, capable of working independently and also as part of a team.
Good organizational & project-management skills (able to manage multiple campaigns or activities simultaneously).
Willingness to travel locally for events, client visits, exhibitions as needed.
Job Types: Full-time, Permanent
Pay: From ?30,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Work Location: In person
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