Job Description

Work from office

Shift timing 1 p.m. - 10 p.m.

Marketing Associate - Events

Location: Pune

We are seeking a detail-oriented and proactive Marketing Associate to support our clients portfolio of live events and webinars. In this role, you'll execute attendee recruitment campaigns, support sponsorship sales efforts through targeted demand generation, and manage promotional activities that engage banking, wealth management, and insurance technology professionals. This position requires strong execution skills, the ability to work independently, and a passion for events.

Core Responsibilities:

Live Event Marketing

Execute multi-channel attendee recruitment campaigns for conferences and smaller live events, coordinating promotional activities such as email campaigns, social media, speaker and sponsor promotion, etc.

Support sponsorship sales by executing demand generation campaigns that identify and engage prospective event sponsors (technology and solution providers) through targeted outreach

Collaborate closely with events and sales teams to develop and execute integrated marketing plans for each conference, tracking registration data, sponsorship pipeline activity, and campaign performance

Apply successful marketing tactics across events in the portfolio to continuously improve overall performance

Marketing Copywriting

Write compelling copy for event websites, landing pages, promotional emails, social media posts, and digital advertising that resonates with senior financial services and insurance audiences

Develop event marketing materials including prospectuses, one-pagers, sales collateral, recruiting kits, and sponsor benefit guides that effectively communicate event value propositions

Ensure all copy maintains consistent brand voice while adapting messaging and tone for different audience segments (attendees vs. sponsors, C-suite vs. practitioners)

Webinar Program Management

Manage end-to-end webinar execution including scheduling, building registration pages in WordPress, email promotion, live event management, post-event follow-up, and platform setup

Write and schedule promotional emails for webinars and virtual events, coordinating with research analysts on topic selection and timing while maintaining the webinar calendar

Data Management & Reporting

Process webinar and event registration data, maintaining accurate records in Salesforce, and track campaign performance metrics including email performance, webinar attendance, event registrations, and sponsorship lead generation

Analyze performance data to identify optimization opportunities, share insights across the events portfolio, and conduct post-event analysis to document learnings and recommend improvements

Create regular performance reports with key metrics for stakeholder review

Success Measures:

Achieve registration targets for each live event (specific targets set annually)

Generate qualified sponsorship leads meeting volume and quality targets to support event sales goals

Maintain average webinar attendance rate of 45% through effective confirmation and reminder campaigns

Demonstrate measurable improvement in email performance metrics (open rates, click-through rates) through testing and optimization

Complete marketing automation platform certification within first 90 days

Required Qualifications:

2-3 years of experience in event marketing, preferably in B2B or professional services environments

Excellent copywriting skills with ability to craft compelling marketing messages for diverse audiences in multiple channels/formats

Background in demand generation or lead generation marketing

Marketing automation platform experience (HubSpot, Marketo, Pardot, or similar)

WordPress content management experience

Salesforce or CRM experience

Strong project management and organizational skills with ability to manage multiple concurrent projects

Analytical mindset with comfort using data to inform decisions

Self-motivated with ability to work independently while collaborating cross-functionally

Passion for events and commitment to delivering quality attendee experiences

Preferred Qualifications:

Experience marketing to financial services, banking, wealth management, or insurance audiences

Demonstrated experience marketing events to a senior-level audience

Event technology platform experience (Cvent, Swoogo, or similar)

Portfolio of marketing copy samples demonstrating range and effectiveness

What We're Looking For:

The ideal candidate is excited about events as a product and energized by the challenge of driving registrations, sponsorship sales, and engagement. You're detail-oriented but also curious about what makes campaigns successful, and you're eager to apply learnings from one event to improve the next. You thrive in a fast-paced environment where you can own your projects while contributing to a collaborative team.

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

Food provided Health insurance Life insurance Provident Fund
Ability to commute/relocate:

Hinjawadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Event marketing: 1 year (Required) Copywriting: 1 year (Required) Data management: 1 year (Preferred)
Work Location: In person