Job Description

• Marketing Strategy: Develop, implement, and oversee comprehensive marketing strategies aligned with

business goals. Continuously evaluate and refine strategies to adapt to market dynamics.

• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to reach target

audiences. Monitor campaign performance, analyze results, and implement improvements for maximum
effectiveness.

• Event Management and Industry Collaboration: Strategically plan, meticulously manage, and flawlessly

execute diverse events, including hosted, participated, and sponsored activities. Proactively seek out
industry-specific events that align seamlessly with our organizational plans and goals. Our aim is to ensure
not only the smooth functioning but also the impactful execution of each event, contributing to our overall
success.

• Brand Management and Publishing: Ensure brand consistency across all marketing channels. Oversee the

creation of compelling and on-brand content for various platforms. Look for platforms to publish articles,
posts and collaborate with external teams for effective brand visibility.

• Event Outcome / ROI Tracking: Effectively and systematically assess and track the ROI of an Event in line with

the internal process with the respective team members facilitating meaningful evaluation of each event
effectiveness. Our goal is to measure the impact of events accurately, allowing us to enhance continuously
our strategies and deliver valuable outcomes.

• Cross-functional Collaboration: Collaborate with sales, Creative, Technical, and other departments to align

marketing strategies with overall business objectives. Foster strong communication and collaboration
between teams.

• Vendor Management: Oversee vendor management associated with various events and activities ensuring

an on-time delivery.

• Budget Management: Manage the marketing budget effectively, allocating resources to maximize return on

investment. Provide regular budget reports and ensure cost-effectiveness.

• Performance Analysis: Utilize data analytics to measure the success of marketing initiatives. Provide regular

reports with key performance indicators, insights, and recommendations for improvement
Requirements
Desired Candidate Profile:

• Education: Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.

• 2-4 years of experience in marketing, with a focus on strategy development and execution.

• Strong understanding of marketing principles, including digital marketing, content creation, and branding.

• Excellent communication and interpersonal skills.

• Analytical mindset with the ability to interpret data and trends.

• Proven ability to drive results and meet targets.

Contact-Vijay, Sr.HR
vijay.o@cadfem.in
8099068801