Job Description

Skill required: Marketing Operations - Marketing Automation & Technology Execution
Designation: Marketing Engagement Manager
Qualifications:Any Graduation
Years of Experience:13 to 18 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Business solutions for assisting in marketing response rates and revenues through management of personalized customer communication strategies and delivery of marketing offers at the appropriate time. Execute, monitor and measure marketing processes through use of technology designed to increase productivity and repeatability.
What are we looking for? oStakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. oResource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. oProblem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. oTeam Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture. oTechnical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts). oAgile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. oData Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data.
Roles and Responsibilities: Project Planning and Requirement Gathering: oCollaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives, deliverables, and timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers. Stakeholder Communication: oAct as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations. Resource Management: oAllocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively. Risk Assessment and Mitigation: oIdentify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success. Post Implementation Review: oEnsure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads. Marketing Automation Platform Knowledge: oFamiliarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder). Budget and Cost Control: oManage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: oMonitor project timelines, identify potential delays, and implement corrective actions to keep the project on track for timely delivery. Change Management: oManage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals. Reporting and Documentation: Issue Resolution: Project Management Work Orchestration and Data hygiene
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
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Skills Required