Define and implement the company's overall marketing strategy.
Lead and mentor the marketing team.
Collaborate with sales, product, and leadership teams to ensure alignment.
Brand Management
Build and maintain a strong brand identity.
Ensure consistent messaging across all channels.
Campaigns & Growth
Oversee marketing campaigns (digital, print, events, PR, etc.).
Optimize customer acquisition and retention strategies.
Manage budgets and measure ROI of marketing activities.
Market Insights
Conduct market research to understand customer needs and trends.
Analyze competitors and identify opportunities for differentiation.
Digital & Innovation
Lead digital marketing initiatives (SEO, SEM, social media, content, email, etc.).
Leverage analytics and marketing automation tools.
Stay updated with emerging marketing technologies and trends.
Skills & Competencies
Strategic thinking & business acumen
Leadership & team management
Strong communication & storytelling
Data-driven decision-making
Proficiency in digital marketing tools (Google Analytics, HubSpot, CRM systems, etc.)
Budget management
Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA often preferred).
7-12+ years of progressive marketing experience, with leadership roles.
Proven track record of driving growth and managing teams.
Success Metrics
Increased brand awareness & market share
Lead generation & conversion rates
Customer engagement & retention
ROI on marketing campaigns
Team performance & growth
Job Type: Full-time
Pay: ₹100,000.00 - ₹300,000.00 per month
Experience:
10 key typing: 1 year (Required)
Work Location: In person
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