Job Description

Arcitech AI

Mumbai


On-site
Full-time
8+ Years experience required
?1800000 - 2300000
Posted 2 days ago

About Company

Arcitech AI, located in Mumbai's bustling Lower Parel, is a trailblazer in software and IT, specializing in software development, AI, mobile apps, and integrative solutions. Committed to excellence and innovation, Arcitech AI offers incredible growth opportunities for team members. Enjoy unique perks like weekends off and a provident fund. Our vibrant culture is friendly and cooperative, fostering a dynamic work environment that inspires creativity and forward-thinking. Join us to shape the future of technology.


A-806, 2nd floor, Trade Link, Kamala Mills, Lower Parel, Mumbai, Maharashtra 400013, India

Company:

Arcitech

Location:

Mumbai, India --

On-site (Work from Office)

Office Locations:

Lower Parel (Parel)

and

Vashi

Reporting To:

Founder & CEO

Compensation:

?40-60 LPA (CTC)

About Arcitech

Arcitech builds AI-integrated digital solutions across web/app/software, automation, and digital growth--focused on measurable business impact.

Role Summary

We are hiring a

Marketing Director

to

lead and own the entire marketing function

for

Arcitech

(and additional group brands as required). This is a

senior leadership role

with full accountability for:

growth strategy, performance marketing, funnel design, team leadership, budget governance, tracking/attribution, and execution.

The Marketing Director will act as the

single owner of marketing outcomes

, ensuring the function runs

independently with minimal day-to-day involvement from the CEO

. This role is

hands on, execution-driven, and leadership-heavy not

a coordinator or agency-manager role.

Key Responsibilities

1) Growth, Revenue & Performance Ownership

Own

qualified lead generation, conversions, and revenue pipeline

across brands Improve

Lead Opportunity

and

Opportunity Win

conversion rates Optimize

CPL, CAC, and full-funnel efficiency

Ensure marketing drives

business outcomes

, not vanity metrics

2) End-to-End Funnel Strategy & Execution

Design and manage full-funnel strategies across:

Paid Ads:

Google, Meta, LinkedIn, YouTube, TikTok, X, Bing, Display

SEO

Social Media

Content & Newsletter

Video, Podcasts, UGC

Offline initiatives

(where applicable)


Additionally:

Own

landing page strategy

, positioning, messaging, and

CRO

Ensure each campaign has

clear tracking, attribution, and conversion goals

3) Budget Ownership & Governance

Co-create

monthly/quarterly marketing budgets

with the CEO Ensure strict adherence to approved budgets; maintain

budget vs. actuals

Reallocate spend across channels based on performance Drive ROI reporting with clarity and discipline

4) Tracking, Attribution & CRM Integration

Own

GA4, GTM, CRM integration, call tracking, conversion tracking

Ensure visibility from

click lead contact conversion revenue

Implement and refine

offline conversion tracking

Identify and fix funnel leakage in collaboration with Sales/Account Managers

5) Sales Alignment & Lead Quality Governance

Define and enforce

lead-handling SLAs

with Sales/Account Managers Ensure fast follow-up and minimal lead loss Use sales feedback to improve targeting, creatives, offers, and funnel quality

6) Team Leadership & Marketing Department Ownership

Act as department head and reporting manager for:

Paid Ads team SEO team Social Media team Graphic Designers Video Editors Content Writers / Creators


Responsibilities include:

Hiring, onboarding, and scaling the team Setting KPIs, accountability, and execution standards Coaching, mentoring, and performance improvement plans where required Supporting appraisals and compensation discussions in coordination with HR

7) Content, Media & Brand Building

Own the

weekly newsletter

(strategy, cadence, quality, outcomes) Increase frequency and consistency of:


In-house shoots UGC content Podcasts


Ensure content is

performance-driven

and actively used in funnels

8) Process, Playbooks & Innovation

Build and document playbooks for: Paid media execution and scaling Funnel and landing-page frameworks Creative testing systems Reporting, dashboards, and analytics cadence Drive experimentation and stay ahead of platform changes

9) Executive Reporting & Autonomy

Own weekly and monthly reporting (KPIs, learnings, decisions, next actions) Ensure marketing runs smoothly

without CEO dependency

Escalate only strategic decisions, major risks, or budget exceptions

Required Experience

8-12+ years

in growth/performance/digital marketing with revenue accountability Proven experience leading

multi-channel paid marketing at scale

Strong background in

funnels, CRO, lead quality, and pipeline impact

Experience managing and scaling

cross-functional marketing teams

Track record of delivering

measurable growth and revenue outcomes

Core Skills

Paid Ads:

Google, Meta, LinkedIn, YouTube, TikTok

(plus other networks as needed) Analytics & Tracking:

GA4, GTM, CRM, call tracking, attribution

Funnel design and landing-page optimization (

CRO, offers, messaging

) Budget ownership and ROI optimization * Hiring, leadership, performance management, execution rigor