Job Description

Job Title:

Marketing Director

Industry:

Education / College / Higher Education

Role Summary

The Marketing Director is responsible for developing and executing strategic marketing initiatives to enhance the college's brand visibility, student admissions, and overall market presence. The role involves overseeing marketing, admissions promotion, digital outreach, partnerships, and communication strategies.

Key Responsibilities

Develop and implement comprehensive marketing and branding strategies for the college Lead student admissions marketing campaigns (UG, PG, diploma, and certification programs) Oversee digital marketing, social media, website content, SEO, and online lead generation Plan and manage promotional events, education fairs, school visits, and outreach programs Collaborate with admissions, academics, and management teams to align marketing goals Build partnerships with schools, corporates, training institutes, and education consultants Monitor marketing budgets, ROI, and campaign performance Manage marketing team members, agencies, and vendors Ensure consistent brand messaging across all platforms and materials Conduct market research and competitor analysis to identify growth opportunities

Qualifications & Skills

Master's degree in Marketing, Business Administration, or a related field 8-12 years of experience in marketing, preferably in education or service industries Strong knowledge of digital marketing, branding, and admissions promotion Excellent communication, leadership, and strategic planning skills Proven ability to meet admissions and brand growth targets
Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?60,000.00 per month

Work Location: In person