Job Description

About SikhRI
The Sikh Research Institute (SikhRI) connects people with the wisdom of Sikhi through accessible educational resources and experiences. We aim to inspire a deeper understanding and appreciation of Sikh heritage, principles, and practices, fostering critical thinking and strengthening the global Sikh community. Our work includes developing curricula, hosting leadership programs, undertaking research, facilitating workshops, and making the Guru Granth Sahib more accessible globally.
Role Overview
The Marketing Director will be the strategic architect of SikhRI's brand presence. This leader will oversee all facets of marketing--from storytelling and community engagement to content strategy and digital growth--translating the organization's mission into powerful narratives that resonate globally.
The ideal candidate blends creative instinct with analytical rigor and thrives in purpose-driven environments where impact is measured by both reach and depth. You will report directly to the CEO.
Key Responsibilities
1. Brand & Strategy

• Define and evolve SikhRI's brand positioning to ensure consistency across all platforms.
• Develop annual and quarterly marketing strategies aligned with organizational goals.
• Develop a distinctive brand voice that embodies Sikh values and remains relevant in the contemporary world.

2. Content & Campaign Leadership

• Oversee digital, print, and experiential marketing campaigns for SikhRI programs, courses, and events.
• Collaborate with internal teams to design and launch integrated campaigns that increase awareness, engagement, and participation.
• Lead storytelling efforts across social media, newsletters, podcasts, and video channels.

3. Digital Growth & Analytics

• Drive growth across digital platforms through SEO, SEM, social media, and partnerships.
• Track and analyze marketing performance to provide actionable insights for optimization.
• Leverage data-driven approaches to improve user engagement and retention.

4. Community Engagement

• Cultivate and expand the SikhRI community--comprising learners, educators, and supporters--through meaningful outreach and content.
• Manage strategic collaborations and partnerships with institutions, influencers, and thought leaders to drive innovation and growth.

5. Leadership & Team Development

• Build and mentor a high-performing marketing team (internal and freelance).
• Foster cross-functional collaboration with content, design, education, and development teams.

Qualifications
Essential:

• 8-12 years of progressive marketing experience, including at least 3 years in a leadership role.
• Strong background in brand building, digital marketing, and campaign management.
• Proven ability to craft and communicate compelling stories that inspire diverse audiences.
• Experience with analytics tools (Google Analytics, HubSpot, etc.) and content management systems.
• Excellent written and verbal communication skills.

Preferred:

• Experience in mission-driven, educational, or cultural organizations.
• Understanding or interest in Sikh principles, heritage, and values.
• Global mindset with sensitivity to diverse audiences.

Work Environment:

• Stationed in Mohali, with virtual collaboration across global teams.
• Requires flexibility to work across time zones (North America & India).
• A hybrid mix of operational execution and strategic people leadership.

What SikhRI Offers:

• An opportunity to contribute to a mission-driven global organization.
• A supportive and collaborative environment rooted in values.
• Exposure to international HR practices across three geographies.
• Competitive compensation and growth opportunities.

Equal Opportunity Employer
SikhRI is an equal opportunity employer and does not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, contractors, vendors, and clients.
How to Apply
Interested candidates are invited to apply on our website through the 'APPLY TO POSITION' section.
Please ensure your cover letter (approximately 500 words) explicitly addresses why you feel you are a strong fit for this role and how your experience aligns with SikhRI's mission.
Kindly indicate 'SikhRI-Marketing Director- Application - [Your Name]' in the subject line of your email. Please submit your resume and cover letter as PDF attachments.
Applications will be reviewed on a rolling basis until the position is filled. Due to the volume of applications, only candidates selected for an interview will be contacted.
Disclaimers
This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. SikhRI reserves the right to change the job description and/or posting at any time without advance notice.

Skills Required