Job Description

About the Role:

We are looking for a dynamic and strategic

Marketing Director

to lead and scale the marketing efforts for

SubcontractorHub

, our flagship SaaS platform. The ideal candidate will have deep expertise in

B2B SaaS marketing

, a strong track record in

AI-driven marketing strategies

, and the ability to lead high-impact initiatives that drive brand growth and market expansion.

Key Responsibilities:

Develop and lead the overall marketing strategy

for SubcontractorHub, focusing on brand positioning, lead generation, and customer engagement.
*

Drive

AI-based marketing initiatives

, leveraging tools like generative AI, predictive analytics, and automation to optimize campaigns and content. Collaborate closely with Product, Sales, and Engineering teams to align marketing efforts with business goals. Lead digital marketing, performance marketing, content strategy, and brand storytelling. Analyze market trends, competitor performance, and customer insights to guide strategic decision-making. Manage and mentor a team of marketers and agency partners to execute campaigns efficiently. Track KPIs, report on campaign effectiveness, and iterate strategies for continued growth.

Requirements:

Proven experience (8+ years) in

B2B SaaS marketing

, with at least 2-3 years in a leadership role. Strong understanding and hands-on experience with

AI in marketing

(e.g., chatbots, personalization, automation, data-driven decision-making). Ability to think both strategically and execute tactically. Experience in scaling brand presence and lead-gen in North American or international markets. Excellent communication, analytical, and leadership skills. Prior experience in a startup or high-growth tech environment is a plus.

Preferred Qualifications:

Bachelor's or Master's degree in Marketing, Business, or a related field. Familiarity with tools like HubSpot, Marketo, Google Analytics, Salesforce, and AI-powered marketing platforms. Experience marketing to construction, Solar, or contractor industries is a bonus.

Why Join Us?

At ExpansionJS, you'll be part of a forward-thinking team building products that solve real-world problems. This is a unique opportunity to shape the voice and growth of a disruptive platform in the construction tech space.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ?1,300,000.00 per year

Benefits:

Provident Fund Work from home
Schedule:

Monday to Friday
Application Question(s):

Have you worked with AI technologies in marketing campaigns or strategies?
Experience:

Leadership: 3 years (Required)
Work Location: Remote