Job Description

01-May Years Full Time Santacruz (West), Mumbai, Maharashtra 400054 As per industry standard Reporting HR Contact Details hr@ftv.ind.in Opening - 1 Positions
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We are looking for an innovative and results-driven Digital Marketing Manager to join the MDO team at Fashion TV . In this role, you will develop and implement data-driven digital marketing strategies to enhance Fashion TV's online presence and engagement, while driving brand visibility . You will oversee and execute digital marketing campaigns across multiple platforms, ensuring optimal performance and aligning with business goals . The role also involves driving audience growth, collaborating with content teams to create compelling digital content, and staying ahead of industry trends to maintain Fashion TV's competitive edge . Additionally, you will monitor and analyze the performance of digital campaigns, adjusting strategies to maximize ROI . Working closely with cross-functional teams, you will ensure cohesive and effective campaigns that amplify brand awareness . You will also manage digital marketing budgets, ensuring cost-effective campaigns that make the maximum impact, and provide regular performance reports to senior management for continuous optimization . #

Key Responsibility Areas

The Digital Marketing Manager will create and implement strategies to boost brand awareness, audience engagement, and lead generation across digital channels . You will oversee content creation, working with creative teams to produce visuals, videos, and written content aligned with Fashion TV's brand . Managing social media presence on platforms like Instagram, Facebook, YouTube, and TikTok, you'll ensure consistent messaging and strong engagement . You'll handle paid media campaigns, ensuring optimal ROI, and monitor KPIs to optimize campaign performance . Focusing on SEO and SEM, you will drive traffic and improve organic search rankings . Collaborating with influencers and partners, you'll drive cross-platform engagement and promote Fashion TV's content . Additionally, you'll manage email marketing campaigns and stay updated on industry trends to keep Fashion TV's digital strategy innovative and competitive . #

Qualifications

* Degree in marketing or any related field