Job Description

We are seeking a proactive and results-driven

Marketing and Demand Generation Executive

with hands-on experience in IT product/service marketing, B2B lead generation, cold calling, and AI-powered prospecting tools. The ideal candidate will be responsible for identifying high-quality prospects, generating interest through multi-channel outreach, and supporting the sales pipeline with data-driven strategies. You will work closely with the sales and marketing teams to build targeted campaigns, nurture leads, and accelerate revenue growth.

Key Responsibilities

Lead Generation & Prospecting

Identify and source potential clients through online research, industry databases, directories, and social platforms. Build, clean, and maintain high-quality prospect lists and lead databases. Conduct market research to define target segments, buyer personas, and decision-makers. Use platforms like LinkedIn Sales Navigator, Apollo.io, Snov.io, and ZoomInfo (if available) to enrich and segment prospects.

Cold Calling & Direct Outreach

Conduct outbound cold calls to targeted prospects in relevant industries introducing IT products and services. Understand client pain points, objectives, and requirements to position offerings effectively. Qualify leads using frameworks such as BANT/CHAMP and schedule discovery calls or demos for the sales team. Perform regular follow-ups via calls and email to maintain engagement and enhance conversion opportunities. Meet and exceed weekly/monthly outreach, qualification, and meeting targets.

AI-Powered Marketing & Automation

Use AI and automation tools (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue, Lemlist, etc.) to streamline lead sourcing, enrichment, and engagement. Build and manage email automation sequences, drip campaigns, and nurturing workflows. Execute multi-channel outbound campaigns (email, LinkedIn, phone outreach) to drive top-of-funnel pipeline growth. Stay updated with AI and digital marketing trends to improve lead quality and campaign effectiveness.

Collaboration & Reporting

Work closely with the sales and marketing teams to refine messaging, targeting, scripts, and outreach strategies. Maintain accurate lead and activity records in CRM systems (HubSpot, Salesforce, Zoho, etc.). Track, analyze, and report weekly/monthly lead generation metrics and campaign performance. Participate in pipeline review meetings and provide insights for continuous improvement.

Required Skills & Qualifications

Bachelor's degree in Business Administration, Marketing, or a related field.

1.5-2.5 years of proven experience

in business development, lead generation, inside sales, or sales development within the IT/software industry. Strong cold calling, communication, persuasion, and negotiation skills. Hands-on experience with AI-based and automation tools (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue, etc.). Proficiency with CRM systems (HubSpot, Salesforce, Zoho, etc.). Ability to research and identify decision-makers and create targeted prospecting lists. Analytical mindset with the ability to interpret data and optimize outreach strategies. Highly organized, self-driven, target-oriented, and able to work independently as well as collaborate in a team.
Job Types: Full-time, Permanent

Pay: ?21,000.00 - ?25,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person