Job Description

Are you ready to make a significant impact in digital marketing
Join our team to become a subject matter expert in digital marketing, focusing on email marketing, and deliver high-quality campaigns that resonate with customers. We offer opportunities for career growth and a dynamic environment where your skills will drive innovation and excellence.





As a Marketing Delivery Associate - Business Analyst within the Consumer & Community Banking division, you will manage email marketing campaigns, collaborating with cross line of business stakeholders and creative agencies. You will analyze campaign performance, make optimization recommendations, and adhere to quality controls. Your role will involve becoming a subject matter expert in digital marketing, focusing on email marketing, and driving marketing decisions based on data insights.

Job Responsibilities

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Work with cross line of business stakeholders and creative agencies to develop and deploy email campaigns. Pull campaign reporting, analyze performance, and make creative or strategic optimization recommendations. Adhere to and promote existing quality controls. Become a subject matter expert in digital marketing, with a strong focus on email marketing. Conduct day-to-day activities with other departments and business counterparts to execute email campaigns. Review web analytics and email performance data to drive marketing decisions based on customer interactions and conversion data.

Required Qualifications, Capabilities, and Skills

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4+ years experience in Digital Marketing , campaign management . Salesforce Marketing Cloud experience for email campaign execution required. Conversational knowledge of HTML, CSS, and email coding practices for responsive campaigns. Strong analytical, problem-solving, and planning skills. Strong interpersonal, communication and presentation skills High energy with the ability to manage multiple initiatives simultaneously and perform under pressure. Innovation focus with an eye on constant, measured improvement. Proven ability to take initiative, influence others, and achieve results in a matrix organization. Process-driven mindset and attention to detail.

Preferred Qualifications, Capabilities, and Skills

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Email campaign management and project management experience preferred. Prior knowledge of digital marketing channels, with specific experience in email campaigns preferred. Knowledge of email best practices preferred. Ability to build collaborative relationships. * Any graduate with minimum 2+ years of email marketing experience preferred.