to take full ownership of our brand presence, marketing strategy, and creative direction. This senior leadership role requires someone who can
build and scale the brand
,
manage digital marketing and creative teams
, and
run impactful campaigns
that drive visibility, engagement, and growth.
Key Responsibilities
Own and execute the
overall brand strategy and positioning
of Syfton Innovations
Lead and manage the
Digital Marketing function
, planning and running effective campaigns across social media, website, email, and other channels
Act as the
apex head for content and creative
, guiding storytelling, messaging, and design quality
Build and maintain a
consistent brand identity
across all marketing touchpoints
Plan, execute, and optimize marketing campaigns
to increase brand awareness and lead generation
Collaborate with product and software development teams to align campaigns with product launches and feature promotions
Define content strategies for social media, website, campaigns, and branding initiatives
Mentor and guide the marketing and creative team to deliver
high-quality campaign results
Track, analyze, and improve campaign performance using data-driven insights
Required Skills & Qualifications
5+ years of experience
in marketing, branding, or creative leadership roles
Proven experience in
running successful marketing campaigns
and
building brand presence
Experience in
managing digital marketers, designers, and content teams
Strong hands-on knowledge of
digital marketing, content strategy, and campaign management
Ability to
think strategically and lead execution
simultaneously
Experience in
IT, software, or startup environments
is preferred
Strong leadership, communication, and decision-making skills
Location:
HiLITE Business Park, Calicut, Kerala
Job Types: Full-time, Permanent
Pay: ?25,000.00 - ?40,000.00 per month
Work Location: In person
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