Job Description

About Lynnfield

Lynnfield is a long-term holding company that buys and builds businesses that stand the test of time.

Over 3 million owners of profitable small businesses in the US are expected to retire over the next decade. 70% of them will fail because there is nobody to succeed the owner and there are not enough buyers to capture the opportunity. We are a partner to these owners, giving their companies a permanent home and preserving their legacy.

Learn more at https://www.lynnfieldgroup.com/

Role Overview

We're seeking an experienced copywriter who can serve as the voice behind our portfolio companies across multiple platforms. This is a unique opportunity to work directly with a serial entrepreneur and write across diverse industries - from healthcare to B2B services to home services. You'll be responsible for creating compelling content that drives business results while maintaining authentic, distinct voices for different brands and leaders.

Primary Responsibilities

Ghostwriting & Thought Leadership (40%)

Write LinkedIn posts, articles, and commentary on topics including business acquisition, entrepreneurship, small business operations, and investment strategy Ghostwrite for portfolio company executives on industry-specific topics Develop and maintain distinct voice profiles for each executive/brand Create long-form thought leadership content including blog posts and articles Adapt writing style to match each person's natural communication patterns
Portfolio Company Content (30%)

Write website copy, service descriptions, and landing page content Create marketing collateral including case studies, one-pagers, and sales materials Develop ad copy for paid campaigns across search and social platforms Write email sequences for lead nurturing and customer engagement Produce content for diverse audiences (B2B services, healthcare patients, homeowners)
Content Strategy & Coordination (20%)

Build and manage content calendars across multiple brands and executives Coordinate publishing schedules to ensure consistent presence across platforms Track content performance and adjust strategy based on engagement metrics Plan content themes and campaigns aligned with business objectives Ensure brand consistency while maintaining distinct identities for each company
Newsletter Development (10%)

Write and manage email newsletters for the portfolio companies Develop newsletter strategy including frequency, topics, and audience segmentation Create compelling subject lines and preview text for maximum open rates Analyze newsletter performance and optimize for engagement

Required Qualifications

Essential Experience

3+ years of professional copywriting experience

with demonstrated portfolio

Proven ghostwriting experience

- must provide samples of work written in others' voices

US market experience

- must have written for US-based clients, companies, or audiences

Multi-industry adaptability

- ability to quickly research and write authoritatively across different sectors

B2B writing experience

- comfortable with business services, SaaS, professional services content
Core Skills

Exceptional written English with native-level fluency Ability to adopt and maintain multiple distinct writing voices Strong research skills to quickly understand new industries and topics Experience with content management and scheduling tools Self-directed with excellent project management abilities Comfortable working US business hours for key meetings/collaboration (flexible schedule otherwise)
Highly Valued

Experience writing about business acquisition, entrepreneurship, or investment Understanding of SEO and content optimization Experience with LinkedIn content strategy and platform best practices Background in journalism, creative writing, or English literature Familiarity with US business culture and communication norms

Work Environment & Tools

Initial Remote Setup:

We will initially be fully remote with flexibility in daily schedule. We may establish an office in Ahmedabad at a later date. Must be available for 1-2 calls per week during US Pacific business hours (evenings IST) Primarily asynchronous communication via Slack and email

Tools You'll Use:

Google Workspace (Docs, Sheets, Calendar) Content management/scheduling platforms (training provided) Slack for team communication Project management tools (ClickUp or similar)

Why This Role is Unique

Diverse writing portfolio

- Build experience across multiple industries and business models

High visibility

- Your work will directly impact business growth and deal flow

Growth opportunity

- As the marketing team scales, potential to move into full-time content leadership role

Skill development

- Gain experience in business acquisition, healthcare, B2B services, and more
Job Types: Full-time, Part-time

Pay: ?24,000.00 - ?50,000.00 per month

Expected hours: 20 - 40 per week

Benefits:

Flexible schedule Health insurance Paid sick time Paid time off
Work Location: Remote