Develop and implement integrated marketing plans aligned with company objectives.
Conduct market research and competitor analysis to identify opportunities and trends.
Design and manage marketing campaigns (digital, print, and on-ground).
Collaborate with senior management to set marketing budgets and ensure ROI-driven strategies.
Brand Management
Strengthen brand identity through consistent messaging and visual communication.
Plan PR activities, media partnerships, and public engagement initiatives.
Oversee creation of marketing materials including brochures, videos, presentations, and event collaterals.
Digital Marketing
Supervise digital marketing campaigns including social media, SEO/SEM, email marketing, and paid ads.
Monitor analytics and prepare performance reports on engagement, leads, and conversions.
Coordinate with design and content teams for creative campaigns.
Business Development Support
Support the sales team in proposal creation, pitch presentations, and client acquisition strategies.
Plan marketing activations, exhibitions, and corporate events to promote services.
Develop case studies and project showcases to highlight successful campaigns.
Team & Vendor Management
Manage and mentor the marketing team to ensure timely project delivery.
Coordinate with external vendors, creative agencies, printers, and media partners.
Qualifications & Skills:
Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or related field.
3-8 years of experience in marketing, preferably in Retail, Education industry.
Excellent communication, negotiation, and presentation skills.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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