Job Description

Job Summary

We are seeking a dynamic and detail-oriented

Marketing Coordinator

to join our marketing team. The ideal candidate will be responsible for developing and executing marketing strategies across multiple channels, managing digital campaigns, and supporting brand growth. This role offers an opportunity to work in a fast-paced environment where creativity and analytical skills are essential to drive engagement, increase brand awareness, and generate leads. The Marketing Coordinator will collaborate with cross-functional teams to implement innovative marketing initiatives that align with company goals.

Responsibilities

Develop and implement

multichannel marketing

campaigns including

digital marketing

,

social media marketing

,

content marketing

, and

print advertising

. Manage and optimize

SEO

strategies to improve website visibility and organic traffic. Oversee

social media advertising

, including

Facebook Advertising

and other platforms, to boost engagement and reach target audiences. Utilize

Google Analytics

,

Google AdWords

, and other analytics tools to monitor campaign performance, analyze data, and generate actionable insights. Create compelling content for websites, blogs, email campaigns, and promotional materials using strong

copywriting

skills. Manage

email marketing

campaigns, including list segmentation, automation workflows, and performance tracking using

marketing automation

tools. Maintain and update the company's website using

WordPress

, incorporating basic

HTML

coding when necessary. Coordinate with sales teams to support

advertising sales

initiatives and develop strategies for B2B marketing efforts. Assist in budgeting for marketing projects and track expenses to ensure campaign efficiency. Conduct market research to identify trends, competitive analysis, and new opportunities for growth. Support product management teams in launching new products through strategic marketing initiatives.

Qualifications

Proven experience or strong familiarity with

digital marketing

, including

SEO

,

performance marketing

, and

e-commerce

platforms. Proficiency in the use of the

Adobe Creative Suite

(Photoshop, Illustrator) for content creation. Experience with

social media platforms

, especially managing paid campaigns on Facebook, Instagram, LinkedIn, or Twitter. Knowledge of

Google Analytics

,

Google AdWords

, and other analytics tools for data-driven decision-making. Familiarity with website management using

WordPress

and basic coding skills in

HTML

is preferred. Strong research skills with the ability to analyze data and market trends effectively. Excellent written communication skills with a talent for compelling copywriting tailored to target audiences. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Bachelor's degree in Marketing, Communications, Business Administration, or related field is preferred but not mandatory if complemented by relevant experience. This position offers an exciting opportunity for a motivated individual eager to grow their career in a collaborative environment focused on innovative marketing strategies that make an impact across various channels.
Job Type: Freelance

Work Location: Remote