Job Description

Job Title

: Marketing Coordinator

Location

: Gurugram Haryana Udhyog Vihar Phase 5

About Us:

School for European Pastry and Culinary Arts is a premier culinary and pastry school dedicated to nurturing the next generation of culinary professionals by offering 6 months diploma and certificate programs in culinary arts, Bakery and Pastry. Our programs offer hands-on experience and innovative training in a supportive and dynamic environment. We are looking for a motivated Admissions Officer to join our team and play a key role in shaping the future of aspiring chefs and pastry chefs.

Job Overview

We are looking for a dynamic and creative Marketing Coordinator to join our team at School for European Pastry, Gurugram. As part of our marketing team, you will play a key role in driving brand awareness, increasing enrollment, and promoting our diverse culinary programs. You will be responsible for creating and executing marketing strategies that highlight our unique offerings, build a loyal community of students and alumni, and elevate our school's reputation in the culinary education space.

Key Responsibilities

Brand Management

: Ensure consistent messaging and branding across all platforms and materials. Help build the school's reputation as a leader in culinary education.

Partnerships & Collaborations

: Foster relationships with local businesses, influencers, and media to enhance visibility and create mutually beneficial marketing opportunities.

Content Creation & Strategy

: Develop compelling content for various channels including our website, social media platforms, email newsletters, and promotional materials. You will ensure that all content aligns with our brand voice and resonates with prospective students.

Social Media Management

: Manage and grow the school's social media presence across platforms such as Instagram, Facebook, YouTube, LinkedIn, and TikTok. Plan and execute campaigns that showcase student achievements, alumni success, faculty expertise, and school events.

SEO & Website Optimization

: Collaborate with the digital team to ensure the school's website is optimized for search engines (SEO), with the goal of attracting organic traffic from potential students and partners.

Email Marketing

: Create and manage email campaigns to communicate with prospective students, current students, and alumni. Track engagement metrics to optimize performance.

Event Promotion

: Support the planning and promotion of culinary events, such as cooking classes, open houses, workshops, and community engagement events. This includes digital promotion and on-the-ground event marketing.

Market Research & Analytics

: Conduct market research to identify industry trends, competitor activity, and student preferences. Use data to inform marketing strategies and report on campaign performance, providing insights for future initiatives.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience (2+ years) in marketing, preferably in the education or culinary industry.

Strong proficiency in social media platforms, content creation tools (e.g., Canva, Adobe Suite), and email marketing software.

Understanding of SEO best practices and web analytics (Google Analytics, etc.).

Creative mindset with the ability to think outside the box and engage audiences through innovative campaigns.

Excellent written and verbal communication skills.

Strong organizational skills and ability to manage multiple projects simultaneously.

Passion for food and culinary arts is a plus!

Why Join Us?

Be part of a passionate team shaping the future of culinary education.

Opportunities for professional development and growth within the organization.

Creative environment where your ideas and contributions are valued.

How to Apply:

Interested candidates should submit a resume and cover letter outlining their qualifications and experience to parvindersinghbali@sep.in.net and recruiter@mrkfoods.in

Please include "Marketing Coordinator Application" in the subject line.

Job Type: Full-time

Pay: ?25,000.00 - ?28,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person