Job Description

We are searching for smart and ambitious content writers with a knack for B2B marketing & demand generation topics. The ideal candidate is passionate about writing, has an ambition to produce quality work, and can generate ideas and material for both digital & traditional channels. Roles and Responsibility:

• Create, draft, and manage the content for Sona.com's blogs, articles, infographics, websites, and other online/offline media channels as an end-to-end responsibility.
• Write headlines, ad creative copies, post copies, script for videos, social media posts, marketing campaigns & website pages
• Ideate and draft content for marketing collateral such as brochures, landing pages, webpages, e-books, case studies, whitepapers, etc.
• Identify ways to enhance marketing effectiveness through improved account research, audience identification, content creation, and streamlined processes.
• Research and analyze which content to produce, update, or retire.
• Understand and utilize industry best practices and familiarity with the company's mission to inspire ideas and content.
• Develop and implement effective search engine optimization (SEO) strategies to achieve organic traffic and conversion goals.
• Ensure that all of the content is interesting to read, high-quality, and keyword-optimized to minimize competing pages.
• Coordinate content with design, social media marketing and other activities.

• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other functions to create innovative content ideas.
• Knowledge of SEO copywriting best practices
• Ability to take a data-driven approach to content development
• Ability to drive complex issues through analysis and resolution and to juggle several initiatives successfully and shift priorities as needed.
• Researching industry-related topics through combining online sources, interviews and studies
• Identify customers' needs and gaps in the content and recommend new topics.
• Experience with HTML editing and CMS
• 4 to 6 years of experience in Content writing / marketing. Prior SAAS company experience is a bonus.
• Experience with working on ebooks, whitepapers, B2B e-mail marketing campaigns, long form creative content as well as short form content like ad copy, one-liners, banner content and other marketing collaterals.
• Exceptionally strong written and oral communication skills