Job Description

This role is for one of our clients

Industry: Business Content
Seniority level: Mid-Senior level

Min Experience: 8 years
Location: Mumbai
JobType: full-time
We are seeking a

Marketing Content Specialist

with a strong understanding of the Banking, Financial Services, and Insurance (BFSI) domain to craft impactful and audience-driven communication across digital and print platforms. This role blends creative storytelling with industry insight--translating complex financial concepts into clear, compelling, and credible narratives that engage customers, investors, and partners alike.

Key Responsibilities

Content Development:

Create high-quality, persuasive content for websites, email campaigns, social media, blogs, brochures, and other marketing channels.

Financial Communication:

Translate complex BFSI concepts, products, and regulatory updates into accessible and engaging content that resonates with diverse audiences.

Brand Messaging:

Maintain consistency in tone, style, and voice across all marketing collateral, ensuring alignment with the brand's communication strategy.

Cross-Functional Collaboration:

Work closely with marketing, product, design, and compliance teams to produce accurate, insightful, and on-brand content.

SEO & Performance Optimization:

Develop SEO-friendly copy for digital platforms to enhance visibility and organic reach.

Quality Assurance:

Review and refine existing content, ensuring grammatical accuracy, clarity, and adherence to brand and regulatory guidelines.

Thought Leadership:

Contribute to whitepapers, case studies, and research-based articles that strengthen brand authority within the BFSI space.

What Makes You a Great Fit

You have

2-5 years of experience

in content writing, copywriting, or marketing communication--preferably within

BFSI, FinTech, or Financial Consulting

sectors.
You can distill

technical and financial jargon

into simple, engaging language without compromising accuracy.
You're skilled at writing for

multiple formats

--from long-form articles and reports to crisp ad copy and digital content.
You understand

SEO principles

and how to create content that balances creativity with discoverability.
You possess strong

editing and storytelling abilities

, with meticulous attention to detail and tone.
You're a collaborative professional who can partner effectively with stakeholders and deliver high-quality content within deadlines.

Preferred Qualifications

Bachelor's or Master's degree in

English, Journalism, Mass Communication, Marketing, or Finance.

Prior experience in a

BFSI-focused agency or marketing team

is an advantage.
Familiarity with

regulatory communication standards

and

financial products

(insurance, mutual funds, banking, or investments).

Core Skills

Content Strategy Financial Writing Copywriting SEO Optimization Marketing Communication BFSI Content Brand Storytelling Editorial Review

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.