Job Description

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India

LOCATION Kochi, Kerala
Bangalore, Karnataka
WORK LOCATION TYPE On-site DATE POSTED 2025-07-18 CATEGORY Marketing

Job summary:

We seek a Marketing Communications Specialist who is responsible for developing and executing communication strategies that promote CYRIX Healthcare's unique MedTech Services, medical technologies, Training Academy and employee engagement. The person is expected to create compelling content, manage digital and traditional marketing efforts, and ensure all messaging aligns with company guidelines, industry regulations and technical accuracy.

Key Responsibilities:

Develop and execute marketing communication plans to promote CYRIX Healthcare's One Stop Solutions for customer engagement. Create and manage content for websites, social media, email campaigns, brochures, videos. white papers, and case studies. Work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging. Oversee social media strategies, engaging with healthcare professionals, industry leaders, and stakeholders. Plan and execute product launches, webinars, trade shows, and industry events Lead generation Manage public relations efforts, including press releases and media outreach. Develop educational materials and thought leadership content, such as blogs, webinars, and white papers. Track and analyse campaign performance to optimize marketing strategies. Collaborate with sales teams to create marketing collateral that supports lead generation and conversion. Design and Run employee engagement programs in partnership with HR teams. Collaborate with physicians, healthcare providers, and internal teams to promote services and health education. Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts.

Qualifications and Skills:

Bachelor's degree in marketing, Communications, Life Sciences, Biomedical Engineering, or a related field. 2+ years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry. Strong writing and editing skills, with the ability to translate complex medical and technical concepts into engaging content. Experience with digital marketing tools, SEO, Google Analytics, and email marketing platforms. Knowledge of healthcare industry/regulatory guidelines is a plus. Ability to manage multiple projects in a fast-paced, regulated environment. Proficiency in graphic design, video editing, (Adobe suite) or CRM software is a bonus. Attention to detail and the ability to balance technical accuracy with marketing creativity

No of positions: 1