We are hiring for a fast-growing innovator inAI-powered automation and machine vision, specializing in web inspection for technical textiles.
Role Overview:
The
Marketing & Operations Manager
will be responsible for all campaigns and marketing activities including digital marketing and content creation, and will also lead all marketing, branding, and demand-generation initiatives. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in
B2B industrial marketing
, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
Brand & Positioning
Define, enhance, and maintain Robro's brand identity, ensuring consistent communication across all channels.Strengthen Robro's positioning as an industry leader in AI-based inspection and automation solutions.
Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
Content & Communication
Oversee creation of high-quality marketing content--case studies, whitepapers, videos, presentations, and press releases--tailored for industrial B2B audiences.
Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.Use insights to guide strategy and product messaging.
Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).Present data-driven insights and improvement plans to leadership.
Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
Requirements
Requirements
:
Must-Haves
Bachelor's degree in
Marketing, Business Administration, or related field.
4-6+ years of experience in
industrial B2B marketing
, with at least 2 years in a senior or leadership role.
Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
Strong command of marketing tools -- CRM, marketing automation platforms, analytics tools, and content management systems.
Excellent communication, design, branding and presentation skills.
Strategic mindset with strong analytical and execution capabilities.
Ability to travel as needed for events, exhibitions, and customer visits.
Preferred
Experience working in a
scale-up or fast-growing technology company
.
Demonstrated ability to build marketing infrastructure and teams from the ground up.
Key Skills
Marketing Strategy & Leadership
Digital Marketing & Lead Generation
Brand Building & Corporate Communication
Content Marketing & PR
Market Research & Competitive Analysis
Campaign Analytics & ROI Measurement
Cross-functional Collaboration
CRM & Marketing Automation Tools
Job Type: Full-time
Pay: ?500,000.00 - ?800,000.00 per year
Application Question(s):
How many years of hands-on B2B marketing experience do you have in industrial automation, manufacturing, machine vision, or enterprise technology sectors?
Have you independently planned and executed digital demand-generation campaigns (SEO, paid ads, email, content) that generated qualified B2B leads for a sales team?
Have you worked closely with sales teams to define lead qualification criteria (MQL/SQL), improve conversions, and support revenue targets?
Have you led or managed any of the following: in-house marketers, agencies, freelancers, or marketing vendors?
Which of the following marketing tools have you used extensively?
Are you local/willing to relocate to Indore?
How soon can you join the company?
- Immediately
-Within 30 Days
Please provide the following information:
Total Experience -
Relevant Experience -
Current CTC -
Expected CTC -
Work Location: In person
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