Job Description

Location: Hyderabad / Pune
Experience: 6- 10 years
DATAECONOMY is expanding its global marketing engine and seeking a high-impact Marketing Communications & Lead Generation Specialist to elevate our brand presence, amplify our thought leadership, and drive targeted lead-generation initiatives. This role requires a blend of digital marketing expertise, technical storytelling capability, and hands-on execution across social media, content, and campaign strategy--primarily focused on LinkedIn and other professional channels.
This is a high-visibility role that works closely with leadership, sales, engineering, and product teams to position DATAECONOMY as a leading Data & AI consultancy and accelerator-driven innovation partner.
Key Responsibilities
1. Social Media & Brand Visibility

• Manage, scale, and optimize all corporate social channels (LinkedIn--primary, X/Twitter, Instagram, YouTube).

• Build and execute monthly content calendars aligned to strategic priorities, product launches, GTM themes, and hiring needs.

• Craft engaging corporate updates, client success stories, product spotlights, award announcements, and culture narratives.

• Ensure consistent brand voice, positioning, and visual identity across all digital touchpoints.

• Monitor industry trends, competitor activities, and market signals to inform content strategy.

2. Technical Content Creation & Thought Leadership

• Produce premium-quality technical content from the technical writing/inputs form technology teams, including:

• Architecture insights and engineering best practices

• Data, Cloud, GenAI, Analytics, and Platform modernization topics

• Use cases, customer value stories, and solution deep dives

• Translate complex technical concepts into clear, compelling, and customer-friendly narratives.

• Partner with engineering, solution architects, and product owners to co-create:

• Blogs, whitepapers, case studies

• LinkedIn posts, infographics, carousels

• Short-form explainer videos and thought-leadership snippets

• Ensure SEO alignment, keyword optimization, and high content discoverability.

3. Lead Generation & Customer Discovery

• Identify high-potential prospects using:

• Social engagement analytics

• LinkedIn Sales Navigator insights

• Competitor and market intelligence

• Build content-led lead funnels targeting CXOs, Directors, Architects, Data Leaders, and Engineering Buyers.

• Execute MQL-generating campaigns around our solutions, IP accelerators, and industry offerings.

• Design nurturing journeys that convert content readers into qualified prospects.

4. Digital Campaigns & Employer Branding

• Plan and execute digital campaigns for:

• Product and services awareness

• Webinars, tech-talks, industry events

• Community and ecosystem engagements

• Strengthen employer brand by showcasing our engineering culture, innovation programs, and DE Garage initiatives.

• Support recruitment marketing with targeted campaigns and culture-forward storytelling.

5. Analytics & Continuous Optimization

• Track campaign and content performance using analytics and social tools.

• Present insights and improvement recommendations to leadership.

• Optimize strategies for reach, engagement, conversion, and lead quality.

Requirements
Skills & Experience Requirements

• 6-10 years of experience in Digital Marketing, Marketing Communications, or Technical Content roles.

• Proven expertise in B2B technology marketing--preferably in Cloud, Data, AI, Engineering or related domains.

• Strong ability to create high-quality technical content for enterprise and professional audiences.

• Hands-on experience with:

• Social media management tools

• SEO and inbound marketing practices

• LinkedIn-focused campaigns

• Ability to collaborate deeply with engineering, sales, product, and leadership teams.

• Strong storytelling, writing, editing, and communication skills.

Good to Have

• Experience in IT Services, SaaS, or product-based organizations.

• Hands-on knowledge of CMS tools (WordPress, Webflow, HubSpot).

• Basic design/video-editing capabilities (Canva, Adobe, Figma).

• Familiarity with AI-assisted content tools (ChatGPT, Jasper, Claude, etc.).

• Experience running paid LinkedIn campaigns (Lead Gen, Message Ads, Sponsored Content).

What Makes This Role Exciting

• Opportunity to shape DATAECONOMY's global digital brand at a defining moment of growth.

• Direct access to leadership and strategic decision-making.

• Work on cutting-edge topics across GenAI, Data Engineering, Cloud, Modernization, MDM, Platforms, and AIOps.

• Experiment, innovate, and lead marketing initiatives with autonomy and creative freedom.

Benefits
Comprehensive Medical Coverage:
Health insurance of INR 5.0 Lakhs for you and your family (up to 6 members), ensuring complete peace of mind.
Robust Protection Plans:
Group Personal Accident Insurance and Group Term Life Insurance to safeguard you and your loved ones.
Retirement Benefits:
PF and Gratuity provided as per standard government regulations.
Flexible Work Options:
Enjoy hybrid work arrangements & flexible working hours
Generous Leave Policy:
21 days of annual leave, in addition to 10 company-declared holidays.
Employee Well-being Spaces:
Access to a dedicated break-out area with round-the-clock refreshments for relaxation and rejuvenation.

Skills Required