Designation / Position: Marketing communication coordinator Job Overview: As an Marketing communication coordinator , you will play a crucial role in crafting and executing effective email marketing campaigns to drive engagement, nurture leads, and promote our brand-Pentagrit. You will be responsible for creating compelling email content, designing visually appealing templates, and analysing campaign performance. Your expertise in email marketing platforms and your ability to segment and target audiences strategically will be key to the success of our marketing efforts. Responsibilities: Email Campaign Management:Develop, execute, and optimize end-to-end email marketing campaigns, including conceptualizing content, designing templates, and scheduling deployments. Content Creation: Write persuasive and personalized email content that aligns with our brand voice and resonates with target audiences. Email Template Design:Create visually captivating email templates that enhance user experience and drive higher click-through rates. Audience Segmentation:Segment email lists based on demographics, behavior, and engagement to deliver targeted messages to different customer segments. A/B Testing: Conduct A/B tests on subject lines, content, and design elements to optimize email performance and increase conversion rates. Performance Analytics:Monitor and analyze email campaign metrics, such as open rates, click-through rates, and conversion rates, to derive insights and make data-driven decisions. List Management:Manage and maintain our email database, ensuring data accuracy and compliance with privacy regulations. Automation and Workflows: Implement email automation workflows to nurture leads, onboard new subscribers, and deliver personalized content. Compliance and Best Practices: Stay up-to-date with email marketing best practices and industry regulations to ensure compliance and protect our sender reputation. Documentation: Clear and legible documentation of all the marketing works for retrospective analysis. Qualifications: \xc2\xb7 Bachelor\'s degree in Marketing, Communications, or a related field. \xc2\xb7 Proven experience in email marketing and demonstrated success in developing effective campaigns. \xc2\xb7 Proficiency in email marketing platforms, such as Mailchimp, Constant Contact, or HubSpot. \xc2\xb7 Strong writing skills with the ability to craft engaging content. \xc2\xb7 Analytical mindset with the ability to interpret data and optimize campaigns accordingly. \xc2\xb7 Excellent communication skills and attention to detail. A creative thinker who can innovate and test new ideas to enhance email marketing performance. If you are passionate about driving meaningful engagement through email marketing, possess a keen eye for detail, and have a track record of delivering results, we invite you to join our dynamic marketing team. Send us your application with your updated resume and a cover letter highlighting your relevant experience and achievements in email marketing. We look forward to hearing from you! Mandatory Key Skills Client handling and strong communication skills Work Experience Required Minimum 1 year experience in relevant Research/ Pharma industry CTC offered 2-2.5 lac per annum (Negotiable based on experience level in relevant field). Job Location Pallikaranai, Chennai-600100 Qualification Any degree Job Type: Full-time Salary: \xe2\x82\xb918,000.00 - \xe2\x82\xb920,000.00 per month Experience:

• total work: 1 year (Preferred)