Job Description

A senior-level

Marketing Communication role

based at the corporate HQ of a

leading Indian automotive components manufacturer

with multiple plants across North India and a strong domestic and global customer base. The organization is a

listed company with a strong international and domestic footprint

The position is

high-visibility

, working closely with senior management and responsible for shaping and strengthening the corporate and product brand across digital and offline channels.

Key Responsibilities

Lead and execute the company's

integrated marketing and communication strategy

. Oversee

digital communication, content creation, and social media

(website, LinkedIn, Facebook, YouTube, and subsidiary companies). Drive

corporate events and industry participation

(trade fairs, conferences, technical exhibitions, and internal events).

Brand management

for the parent company and subsidiaries, ensuring brand leadership through

ATL, BTL, PR, and digital campaigns

. Manage

public relations and media engagement

, including press coverage and online brand visibility. Oversee

creative development

for campaigns, corporate presentations, festivals, annual reports, and communication assets. Create

sales promotion and marketing material

(catalogues, POP, packaging, holograms, labels, etc.) for OEM / export / aftermarket customers. Manage

demand generation initiatives and sales promotion budgets

, ensuring alignment with regional and international marketing activities. Develop

corporate literature

including brochures, annual reports, and customer communication mailers.

Education & Experience

Bachelor's degree

in any discipline +

Postgraduate qualification in Mass Communication / Journalism

.

18-20 years of professional experience

in Marketing Communication, preferably in the

automotive / engineering / manufacturing sector

. Proven expertise across

digital marketing, print media, advertising, PR, events, branding & sales promotion

. Strong interpersonal, communication, leadership, and cross-functional collaboration skills.