1. Design and implement MCP initiatives to support next-best-action strategies with focus on Mobile App personalization along with Web personalization.
2. Translate business goals into decision-making logic, data models, and integration strategies.
3. Work with MARKETING CLOUD PERSONALIZATION(MCP) Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led technical design.
4. Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization(MCP) or Interaction Studio, CleverTap capabilities (triggers, campaigns, decisions, and Einstein).
5. Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions.
6. Define and implement data integrations between the Mobile app and MCP along with Salesforce Marketing Cloud, CDP, CRM, and other platforms.
7. Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems.
8. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution.
9. Use deep business knowledge of MARKETING CLOUD PERSONALIZATION(MCP) to assist with estimation for major new initiatives.
10. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product
11. Design and implement complex solutions in the personalization of Mobile Apps and Websites, etc
12. Implement integrations with other systems using SDKs and APIs
13. Contribute to MARKETING CLOUD PERSONALIZATION(MCP) CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations.
14. Evangelize and educate internal stakeholders about MARKETING CLOUD PERSONALIZATION(MCP) technologies
Skills/Experience:
Bachelor's degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with Real-time decisioning and personalization tools like Marketing Cloud personalization (MCP) or Interaction Studio, CleverTap, etc
Strong understanding of customer data models, behavioural analytics, segmentation, and machine learning models.
Experience with APIs, real-time event processing, and data pipelines.
Hands-on experience with rules engines, decision tables, and AI-based recommendations.
Excellent problem-solving, communication, and stakeholder management skills.
Experience developing customer-facing user interfaces with Lightning Components
Agile delivery experience, Self-motivated and creative, Good communication and interpersonal skills
Experience in providing technical governance on architectural design and leading a development team in a technical capacity
Job Type: Contractual / Temporary
Contract length: 6 months
Pay: ₹150,000.00 - ₹180,000.00 per month
Work Location: Remote
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.